target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US49080722
IDC Survey Spotlight: Workforce Transformation Challenges
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Abstract
This IDC Survey Spotlight highlights our most recent data (April 2023) on which retail team members have access to data and which technology and organizational barriers can get in the way of serving customers most effectively, as well as IDC's take on what steps retailers and their technology vendor partners must take to digitize the store and equip the frontline workforce with the information they need to improve customer experience. Giving real-time data to frontline employees allows them to serve customers more effectively and efficiently, yet retailers face significant challenges in making this data available.