target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Taxonomy - Doc Document number: # US50023223
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2023: Experiential Retail
This IDC study helps retail decision makers identify and navigate the areas of the retail ecosystem that are being digitally transformed as retailers adopt new processes and technologies to underpin organizational change. This annual study updates definitions and introduces new programs and uses cases that will be employed to implement strategy while highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required. The rate of digitization is increasing for retailers, which seek to stay ahead of the competition by improving customer experience, engaging frontline workers, and optimizing operations.
"In this new era of AI everywhere, technology is opening up new sources of revenue for retailers that are willing to invest in the infrastructure and tools that connect their customers and their workers to interactive, personalized experiences," says Leslie Hand, group vice president, IDC Retail Insights.