Sofia Poggi
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This IDC Tech Buyer Presentation summarizes key findings from the IDC Consumer Sentiment Survey, 2024, covering areas in consumers' behavior and preferences such as omni-channel shopping, loyalty, and sustainability. The study surveyed 1,20...
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This IDC Survey Spotlight examines consumer shopping habits for luxury goods, highlighting key online and offline channels used in the past 12 months including physical stores, mobile apps, marketplaces, and ecommerce platforms. It provides...
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This IDC Perspective provides IDC Retail Insights' key takeaways from Shoptalk Europe 2024, held in Barcelona, which gathered over 10,000 retail professionals to explore the future of retail. The event emphasized the critical role of techno...
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IDC Innovators: Loyalty in retail
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IDC Innovators: Multi-level customer loyalty in retail
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Case Study: Implementing a Proprietary Marketplace
More results for Planned Research