target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR152356724
Who Will Be the Key Strategic Partners for Retail and CPG Companies in Their GenAI Transformation Journey?
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Abstract
This IDC Survey Spotlight identifies the key vendors and partners on whom retailers will rely to harness the power of generative AI (GenAI) and integrate it into their operations over the next 12 months. Based on the results of IDC's 2024 Future Enterprise Resiliency and Spending Survey, this document provides a snapshot of key GenAI partners for retailers worldwide, comparing this data with European and global data from organizations across different industries. It also outlines the general GenAI technology adoption journey, specifying the key technology vendors and partners involved in each phase.