target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Forecast - Doc Document number: # US51295023
Worldwide Customer Relationship Management Applications Software Forecast, 2023-2027: Data in Action Through AI
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Abstract
This IDC study provides the worldwide customer relationship management applications software forecast for 2022–2027.
"2023 will be remembered as the year the orientation of customer outreach, sales, and engagement executed an extraordinary pivot,'' said Mary Wardley, vice president for Customer Service and Contact Center Applications at IDC. "The tsunami of generative AI has awakened all CRM practitioners to a new internal focus around data, security, and compliance. Essential areas needed to engage effectively with AI."