Business Value Team
New Research
This IDC Sales Playbook provides research, insights and advice for Japanese technology suppliers seeking to expand beyond their borders to take advantage of the robust growth in the IT software and services market in Asia/Pacific. This play...
This IDC Perspective highlights the critical need for organizations to transform their workforce operations to achieve better value and outcomes, both internally and for customers in this digital-first world of AI everywhere. It features an...
This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
This IDC study presents 10 of the most urgent business and technology agenda areas for customer experience executives for 2025 and beyond."In the evolving landscape of customer experience, the true potential of generative AI will hinge on h...
The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) marketing technology (martech) market, the impact of current trends, the criteria for vendor selection, and guidance for...
"We are only seeing the tip of the iceberg in terms of the application of generative AI (GenAI) to customer experience initiatives," says Abhishek Kumar, associate research director at IDC. "Companies in China are demonstrating their commit...
This IDC Perspective delineates the state of automation of enterprise software estates, workloads, and processes in Asia/Pacific organizations in a digital plus world with the rising trend of cloud-based and SaaS enterprise software adoptio...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the worldwide banking industry in 2024. By understanding how the business side ...
This Industry Market Forecast provides technology suppliers with an overview of the worldwide banking spending for digital transformation (DX) and insights into the market context influencing that spend for 2024.This allows readers to under...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the insurance industry in Asia/Pacific in 2024. By understanding how the busine...
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