CMO Advisory Service Team

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services

Abhishek Kumar

Associate Research Director

New Research


  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC Survey addresses tech marketing organizational changes and new models for success in the digital experience era. This document examines the impetus behind the changes, objectives, new functionals, and models for the marketing organ...
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    • Abhishek Kumar Loading
    • Surya Narayan Saha Loading
    This IDC Market Presentation is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the financial services industry (FSI) in Asia/Pacific in 2023. By understanding how th...
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    • Abhishek Kumar Loading
    • George Briford Loading
    • Karen Augustine
    This IDC Financial Services Market Trends 2023 Worldwide report aims to provide technology vendors with an overview of the key business trends shaping the financial services industry in 2023. The report offers a foundation of industry knowl...
  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC Web Conference presents a discussion by IDC's vice president of the CMO Advisory Practice, Laurie Buczek, along with research manager, Fred Isbell, share findings and key insights from the latest research on the future marketing or...
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    • Karen Augustine
    • George Briford Loading
    • Abhishek Kumar Loading
    This Industry Marketing Handbook was designed to support technology vendor marketers in building their marketing narrative for the financial services industry. Although this presentation focuses predominantly on the banking sector, the majo...
  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC Survey Spotlight explores the marketing metrics that are key priorities for CMOs. It highlights the results from IDC's 2022 C-Suite Survey that surveyed 858 C-suite executives responsible for driving the digital transformation of t...
  • By: 

    • Ritu Jyoti Loading
    • Shane Rau
    • Peter Rutten Loading
    • Matt Arcaro Loading
    • Roger Beharry Lall Loading
    • Laurie Buczek Loading
    • Jessie Danqing Cai
    • Jennifer Cooke Loading
    • Pietro Delai Loading
    • Maureen Fleming Loading
    • Tim Grieser
    • Hayley Sutherland Loading
    • Nobuko Iisaka Loading
    • Raghunandhan Kuppuswamy Loading
    • Kathy Lange Loading
    • Shari Lava Loading
    • Dr. Chris Marshall Loading
    • Melih Murat Loading
    • David Schubmehl Loading
    • Warren Shiau
    • Mary Wardley Loading
    • Neil Ward-Dutton Loading
    • Jennifer Hamel Loading
    This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
  • By: 

    • Michelle Morgan Loading
    • Gerry Murray Loading
    • David Wallace
    • Alan Webber Loading
    • Laurie Buczek Loading
    • Wayne Kurtzman Loading
    This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends...
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Karsten Weide
    • Sudhir Rajagopal Loading
    • David Wallace
    • Roger Beharry Lall Loading
    • Frank Gillett
    • Douglas Hayward Loading
    • Gerry Murray Loading
    This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs)."Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that ex...
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    • Alizabeth Calder Loading
    • Laurie Buczek Loading
    This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted in...

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