
TECH BUYER Oct 2022 - IDC FutureScape - Doc # US49724422
IDC FutureScape: Worldwide B2B Sales Leadership 2023 Predictions
Abstract
This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022.
"B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends that sales teams must master as rapidly as possible are virtual selling and value selling. These are intrinsic to all aspects of sales as well as customer experience. Sales organizations on the leading edge of digital transformation will outperform those that lag behind in technology adoption."
Coverage
Subscriptions Covered
Customer Data and Analytics , Sales Technology Applications
Regions Covered
Topics Covered
Analytic applications, Augmented and virtual reality, Cognitive/artificial intelligence, Customer relationship management applications, Market intelligence, Marketing automation, Sales enablement, Sales operations, Software as a service, Technology buyer
Content
List of Tables
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.