IDC Retail Insights Team
New Research
This IDC PeerScape looks at how leading retail brands have been successfully using frontline workforce engagement technology to retain, train, and empower their employees and solve operational problems. Retailers should use this document to...
"In the digital world, immersive technologies are dramatically affecting the retail landscape. Today, the digital presence of retailers influences customer perceptions and decision making as much as in-store product layouts," said Sofia Pog...
This IDC Market Perspective discusses some of the key highlights from the AWS re:Invent global conference that took place in Las Vegas. "AWS' commitment to keep innovating in the AI-everywhere chapter was evident at re:Invent, co-developing...
This IDC Market Presentation provides technology vendors with better understanding of the buying personas in the retail apparel, footwear, and accessories vertical sector.This presentation aims at answering the following questions:Who are t...
This IDC Survey offers insights into the expanding retail media network (RMN) landscape from the perspective of advertisers, drawing from IDC's Retail Media Network Survey conducted in May 2023. Analyzing results from a global survey encomp...
This IDC Survey Spotlight highlights strategies and preparations by retailers in anticipation of the prospective EU Digital Product Passport (DPP) regulation. This regulation is expected to apply to specific categories of consumer products,...
This IDC Market Presentation provides an overview of the key observable trends in the European Retail Market for the year 2024. It highlights the current business challenges and priorities of retailers while delving into their investment pl...
This IDC Perspective outlines the conditions that retailers must think through to ensure that their customer base, advertisers, is also receiving a fair value for the efficiencies of consumer data without breaking the bank. While brands and...
This IDC study provides a comprehensive view and assessment of various digital and physical security technologies adopted by retailers to secure their operations in an omni-channel retail world and better prepare for the threats of the futu...
This IDC Market Presentation serves as our regional Industry Buyers Handbook, which helps technology vendors understand what drives buyers within the North American retail industry during their technology purchasing decisions. Vendors can u...
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