target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: Market Presentation - Doc Document number: # EUR151543124
European Retail Trends 2024
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Abstract
This IDC Market Presentation provides an overview of the key observable trends in the European Retail Market for the year 2024. It highlights the current business challenges and priorities of retailers while delving into their investment plans for IT infrastructure, customer experience, commerce, employee experience, and in-store operations over the next three years.
Finally, the report summarizes 10 imperatives for forward-looking retailers, emphasizing their relevance for IT and non-IT retail executives.
All data shown is derived from the IDC Global Retail Survey 2023.