IDC Retail Insights Team
New Research
本IDC看法旨在分析在当今的业务环境下如何从ROI视角思考GenAI，但不会对GenAI的ROI进行具体定义。GenAI引起了各行各业和各类市场的广泛关注。但是，企业高管们对GenAI研究后发现，它并不完全符合以往的商业模式。企业的通用跟踪指标是ROI。但是，如何将ROI应用到拥有数百个场景的技术中呢？GenAI是一项变革行业的基础性技术，将成为每个企业的一部分。要进一步研究GenAI的ROI及其正在颠覆行业的特性和随之而来的挑战。IDC Retail Insights研究副...
This IDC Survey Spotlight provides an overview of consumers' online shopping behavior, showing where shoppers research products before purchasing and what channel mix they use to buy online. Based on IDC's 2024 Consumer Sentiment Survey, it...
This IDC Tech Buyer Presentation summarizes key findings from the IDC Consumer Sentiment Survey, 2024, covering areas in consumers' behavior and preferences such as omni-channel shopping, loyalty, and sustainability. The study surveyed 1,20...
This IDC Survey Spotlight explores how hospitality and travel organizations are planning to invest in and deploy generative AI (GenAI) projects. The data from IDC's May 2024 Future Enterprise Resiliency and Spending Survey, Wave 5, indicate...
This IDC Survey Spotlight reveals that consumers continue to want personalized fulfillment and returns experiences, and that they will go elsewhere when they do not receive them. The type and number of offerings consumers expect is wide and...
This IDC Survey Spotlight examines consumer shopping habits for luxury goods, highlighting key online and offline channels used in the past 12 months including physical stores, mobile apps, marketplaces, and ecommerce platforms. It provides...
This IDC Perspective provides IDC Retail Insights' key takeaways from Shoptalk Europe 2024, held in Barcelona, which gathered over 10,000 retail professionals to explore the future of retail. The event emphasized the critical role of techno...
This IDC Perspective discusses the NRF Protect 2024 conference held in June, which highlighted escalating retail security threats from growing loss and fraud threats to supply chain vulnerabilities to more sophisticated cyberattacks and emp...
This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As previou...
This IDC Survey Spotlight identifies the key vendors and partners on whom retailers will rely to harness the power of generative AI (GenAI) and integrate it into their operations over the next 12 months. Based on the results of IDC's 2024 F...
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