target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US52275025
Consumers Demand Personalized Fulfillment and Returns
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Abstract
This IDC Survey Spotlight reveals that consumers continue to want personalized fulfillment and returns experiences, and that they will go elsewhere when they do not receive them. The type and number of offerings consumers expect is wide and diverse, and the supply chain optimization to enable them while maintaining profitability, sustainability, and sanity for retailers will rely on digitally transformed last-mile execution that harnesses technologies, including AI, RFID, and IoT.