IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC study describes the most prominent use cases that are being digitally transformed in the media and entertainment industry. Media and entertainment organizations can use this document as a guide as they define what and how they will ...
This IDC study provides an assessment of key vendors that have native cloud products and services in the media and entertainment (M&E) industry. Media customers are at an inflexion point driven by key technology and market trends, new ...
This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As previously ...
This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the media and entertainment (M&E) industry.
Many organizations are testing and exploring the impact of GenAI on the art and science of practicing ...
This IDC Perspective details NAB 2024 insights and observations. At NAB 2024, The International Trade Association for Broadcast and Media (IABM) presented an industry update. The key highlights included a focus on profitability, consolidation, ...
The IDC Market Glance of digital ecosystem categories and applications for media and entertainment (M&E) identifies the cloud-based platform hierarchy and definitions by infrastructure as a service (IaaS), platform as a service (PaaS), ...
This IDC Perspective discusses the Digital Advertising Market Model (DAMM), which is an IDC offering that is focused on the digital advertising market. Its purpose is to provide a custom digital advertising market model that ...
This IDC Perspective content discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, and the ...
This IDC Perspective provides update on advertising on connected television (CTV) with retail media networks (RMNs). The retail media advertising landscape via retail media networks is growing rapidly, driven by the power of first-party ...
This IDC PlanScape examines back- and middle-office cloud-based business services.
“The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve targeted ...
This IDC Survey offers insights into the expanding retail media network (RMN) landscape from the perspective of advertisers, drawing from IDC's Retail Media Network Survey conducted in May 2023. Analyzing results from a global survey ...
This IDC Market Glance discusses about the cloud back and middle office ecosystem for broadcast television streaming and identifies the cloud-based platform hierarchy and definitions by cloud-centric enterprise resource planning, workforce ...
This IDC Market Glance discusses about the cloud back and middle office ecosystem for motion picture studio streaming and identifies the cloud-based platform hierarchy and definitions by cloud-centric enterprise resource planning, workforce ...
This IDC Perspective discusses cloud transition strategy, business cycle, and ecosystem architecture use cases for studio versus broadcast streaming services. The media and entertainment (M&E) industry in its transition to cloud services ...
This IDC PlanScape examines digital advertising as a managed service.
"The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve targeted financial ...
This IDC study provides IDC's top 10 predictions for media and entertainment for 2024 and beyond.
"The media and entertainment (M&E) industry is now well on its way to cloud adoption, having started off with a hybrid approach that ...
This IDC study describes the most prominent use cases that are being digitally transformed in the media and entertainment industry. Media and entertainment organizations can use this document as a guide as they define what and how they will ...
This IDC Survey Spotlight examines which worldwide public cloud service providers should media and entertainment (M&E) companies use to host their applications.
In the media industry's transition to cloud services, there are several ...
This IDC Perspective discusses the impact of FAST in 2023. It won't be long before technologies like generative AI and data analytics applied to the content creation, channel assembly, management, and improvement of FAST take hold, taking ...
This IDC Perspective discusses the media and entertainment generative artificial intelligence use case update. Industry generative AI innovators such as Google Cloud, Veritone, and Genpact are just a few of the many creative ventures advancing ...
This IDC Survey Spotlight examines worldwide media company plans for transitioning to the cloud. In the media industry's transition to cloud services there has been a lot of trial and error including speculation regarding where media companies ...
This IDC Survey covers data from IDC's Retail Media Network Survey conducted in May 2023. The document provides the results and analysis from a global survey focused in North America and Europe across 224 retail leaders. Respondents ...
This IDC study provides an assessment of key vendors that have native cloud products and services in the media and entertainment (M&E) industry. Media customers are at an inflexion point driven by key technology and market trends, new ...
IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles three vendors in the cloud-native ...
This IDC study highlights that the media and entertainment (M&E) and advertising industries are witnessing a shift toward solutions that are cloud native, smart, efficient, secure, and provide achievable total cost of ownership (TCO) ...