target audience: TECH BUYER Publication date: Aug 2023 - Document type: IDC Perspective - Doc Document number: # US50159323
Media and Entertainment Generative Artificial Intelligence Use Case Update
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Abstract
This IDC Perspective discusses the media and entertainment generative artificial intelligence use case update. Industry generative AI innovators such as Google Cloud, Veritone, and Genpact are just a few of the many creative ventures advancing this technology in M&E. As technology matures, opportunities exist throughout the entire life cycle of the digital media supply chain to shorten the time from ideation to consumer consumption and monetization. As generative AI continues to evolve, we can expect transformations in how content is created, managed, and delivered. In the future, more advanced AI models capable of generating increasingly complex and creative content, further personalizing the viewer experience, and offering even more accurate predictions can be expected. It's important to note that while generative AI offers exciting possibilities, there are also ethical considerations and potential challenges associated with its use. Responsible implementation and careful consideration of these factors will be crucial for the industry to fully harness the benefits of generative AI while addressing any potential drawbacks.
"As it matures, generative AI has the potential to substantially improve the entire digital media supply chain," says Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "By assisting with ideation and the creative process, media creators, programmers, and distributors, through disruptive industry workflows, can deliver end-to-end solutions that are easier to operate and maintain, cost effectively, while improving the consumer experience and maximizing content discovery, monetization, and retention, all while upholding the rights to intellectual property, trust, and ownership."