target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # US51374522
IDC Market Glance: Media and Entertainment Cloud Back and Middle Office Ecosystem for Broadcast Television Streaming, 4Q23
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Abstract
This IDC Market Glance discusses about the cloud back and middle office ecosystem for broadcast television streaming and identifies the cloud-based platform hierarchy and definitions by cloud-centric enterprise resource planning, workforce management, financial management, procurement, and cloud-based monetization and sub-categorized by applications at the software-as-a-service (SaaS) and/or managed services level.
The top vendors and start-up innovators that are represented are organized based on their primary application sub-category service offerings. The intent of this Market Glance document is to create a cloud-based hierarchy and awareness of the major vendors within the structured levels as defined previously. In addition, this document serves to identify competitors within their application sub-categories but also highlights market share expansion opportunities through mergers and acquisitions as growth strategies versus organic development.