target audience: TECH BUYER Publication date: Mar 2024 - Document type: IDC Perspective - Doc Document number: # US51819124
Free Ad-Supported Streaming Television Update and Impact in 2024
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Abstract
This IDC Perspective content discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, and the trend of cord-cutting. It also highlights the impact of FAST on live programming and the opportunities it presents for content creators, advertisers, and distributors. It further includes insights from Amagi and Brightcove, leading FAST technology and solutions providers, on the strategies and advancements driving the market growth.
"As cord-cutting continues, major brands and agencies see opportunities in both FAST and CTV to address both top and bottom of funnel advertising spend," stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "FAST also allows broadcasters to expand programming beyond the typical restrictions they deal with regarding traditional network affiliations thereby increasing revenue opportunities and driving more branding awareness and engagement."