target audience: TECH BUYER Publication date: Oct 2023 - Document type: IDC FutureScape - Doc Document number: # US50159423
IDC FutureScape: Worldwide Media and Entertainment 2024 Predictions
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Abstract
This IDC study provides IDC's top 10 predictions for media and entertainment for 2024 and beyond.
"The media and entertainment (M&E) industry is now well on its way to cloud adoption, having started off with a hybrid approach that over the next 5–10 years may turn towards 100% cloud-based media factories," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to adopt advanced technologies including generative artificial intelligence (GenAI), machine learning (ML), and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization."