target audience: TECH BUYER Publication date: Oct 2023 - Document type: IDC FutureScape - Doc Document number: # US50159423
IDC FutureScape: Worldwide Media and Entertainment 2024 Predictions
Table of Contents
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IDC FutureScape Figure
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Figure: IDC FutureScape: Worldwide Media and Entertainment 2024 Top 10 Predictions
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Executive Summary
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IDC FutureScape Predictions
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Summary of External Drivers
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Predictions: Impact on Technology Buyers
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Prediction 1: By the End of 2024, Automated and Personalized Ad Creative with Security-Driven Decisioning for the Ad Content, Placement, and Localization Will Be Implemented by 25% of All Brands and Ad Agencies
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Associated Drivers
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IT Impact
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Guidance
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Prediction 2: By 2025, Media Companies Will Be Able to Serve 10% of All Digital Consumers Content with Customized Formatting According to Device Type, Viewing Expectations, and User Profiles
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Associated Drivers
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IT Impact
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Guidance
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Prediction 3: By 2025, Self-Determined Viewing Experience Based on Intelligent Profiles Will Be Adopted by 50% of All Sports-Focused, Over-the-Top Streaming Service Providers
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Associated Drivers
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IT Impact
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Guidance
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Prediction 4: By 2026, 20% of Media Companies Will Adopt Cloud-Based Media Orchestration Services That Aggregate Performance Metrics and Automatically Execute Improvements or Present Options for Human Decisioning
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Associated Drivers
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IT Impact
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Guidance
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Prediction 5: By 2026, Application Programming Interface Standards for Cloud Media Content Chain Services Will Be Approved by Standards Committees and Deployed by 80% of Major Worldwide Cloud-Based M&E Vendors
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Associated Drivers
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IT Impact
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Guidance
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Prediction 6: By 2026, the Automated Assembly of Suggested Scenes, Compiling Camera Views, Audio, Graphics, Replays, and Other Sources for Director Selection, Will Be Implemented by 25% of All Live Productions
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Associated Drivers
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IT Impact
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Guidance
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Prediction 7: By 2027, Virtual Production with Cloud-Based Media Asset Linking and Management Will Be Adopted by 50% of Motion Pictures and 25% of the Broadcast Industries
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Associated Drivers
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IT Impact
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Guidance
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Prediction 8: By 2028, Automated Editing Via Assembling Raw Video into a Sequence of Scenes That Best Represents a Script and Applying Technical Attributes Will Be Implemented by 20% of the Postproduction Industry
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Associated Drivers
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IT Impact
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Guidance
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Prediction 9: By 2028, Advanced Operating Systems for Connected TV Platforms That Facilitate and Automate Multiplatform Services into a Unified UX/UI Will Represent One-Third of the Worldwide CTV Installed Base
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Associated Drivers
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IT Impact
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Guidance
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Prediction 10: By 2028, 100% of Cloud-Based Media Factories for Content Creation, Production, Distribution, and Monetization Will Be Adopted by 25% of the Broadcast Industry
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Associated Drivers
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IT Impact
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Guidance
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Advice for Technology Buyers
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People
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Process
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Technology
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External Drivers: Detail
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AI Everywhere — Generative AI Takes the Spotlight
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The Drive to Automate — Maximizing Efficiency and New Opportunities
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The Digital Business Imperative — Competitiveness and Outcomes
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Everything as a Service Intensifies — Transforming Models to Drive Change
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Connected TV Adoption
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Media and Entertainment Cloud Adoption and Convergence
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Remote Production Adoption
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Learn More
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Related Research
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