IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, ...
This IDC Survey Spotlight explores how hospitality and travel organizations are planning to invest in and deploy generative AI (GenAI) projects. The data from IDC's May 2024 Future Enterprise Resiliency and Spending Survey, ...
This IDC PlanScape addresses how loyalty solutions must hinge upon hyper-personalization, leveraging omni-channel strategies along with guest data platforms, real-time analytics, and AI to ensure that every opportunity for guest engagement ...
This IDC Tech Buyer Presentation highlights the rise of generative AI (GenAI) usage in hospitality, dining, and travel industries. IDC believes that the transition to AI everywhere will see the emergence of a range of new GenAI-driven use ...
This IDC PeerScape looks at how leading hospitality and travel brands have successfully applied unified platform strategies to achieve business objectives while engaging and empowering frontline workforce. Operators should use this document ...
This IDC Perspective highlights the key announcements and top trends discussed during the 2024 Oracle Hospitality Summit which was held on April 8–11 at the Loews Resort in Orlando, Florida. The event marked a significant moment for the ...
This IDC Perspective discusses the pervasive role of AI in the hospitality and travel industry, as observed at the NRF 2024. It highlights three key lessons drawing from major themes in the Oscar-winning movie, "Everything Everywhere All ...
This IDC Perspective discusses the National Retail Federation's (NRF's) Big Show and Expo 2024, emphasizing the significant role of technology in digitizing and automating retail business to keep pace with consumers' omni-channel shopping ...
This IDC Survey highlights findings from IDC's 2023 Global Retail Survey, focusing on insights into the digital strategies and investment plans of hospitality operators. The analysis includes examination of hotel and restaurant top ...
This IDC Perspective discusses NRF 2024, which presented an array of technology solutions and trends to address the ever-increasing complexity of the foodservice industry. Diners' expectations and demands are higher than ever as foodservice ...
This IDC Link examines the recent announcement of Wendy's plans to implement dynamic pricing by early 2025 and the subsequent backlash of negative press. The use of dynamic pricing is not a new concept, but one that has not been utilized ...
This IDC study assesses the capabilities and strategies of global services providers with a range of offerings for omni-channel guest experiences in the hospitality, dining, and travel sectors. Key to this evaluation is assessing how IT ...
This IDC Survey Spotlight focuses on what technologies are most important when considering a potential cloud services provider. Increasingly, hospitality and travel enterprises describe cloud services providers as the most valuable partners ...
This IDC Market Perspective describes the key takeaways from the recently held PwC 2023 Analyst Day. PwC held the event in Boston, September 13 and 14, 2023, and presented a wide range of updates across all areas of its business, as well ...
This IDC study discusses our top 10 predictions for worldwide hospitality, dining, and travel for 2024.
"Hospitality, dining, and travel has experienced rapid return of demand while grappling with unforeseen — and some seen before ...
This IDC TechBrief provides business leaders and IT managers with an executive snapshot of robotic process automation (RPA) and its role in hospitality and travel. This document provides an overview of how RPA can be applied within an organization, ...
This IDC Market Presentation summarizes key findings gathered from IDC's 2023 Global Retail Survey on digital or technology-enabled initiatives across all retail business functions, products, and services. This survey polled 840 retailers ...
This IDC Market Note evaluates the Tata Consulting Services (TCS) Analyst Day that took place in Boston on June 13, 2023. This document examines how TCS is applying its broader corporate strategy and vision to enable digital-first capabilities ...
This IDC Survey Spotlight focuses on how key challenges facing hotels and restaurants are driving IT investments, particularly around managed services. With objectives focusing on driving profits and identifying new avenues for revenue monetization, ...
This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, ...
This IDC PeerScape examines several best practices for blending personalization into the digital customer experience.
"Hospitality and travel experiences are shifting to become digital first as guests expect and demand customized connected ...
This IDC Market Glance offers a graphical representation of hospitality, dining, and travel ecosystems through the lens of applying artificial intelligence (AI) and automation. This market overview illustrates key segments of the overall ...
This IDC Market Note discusses key announcements, themes, and trends presented during the Comcast Business Analyst Event held in March 2023.
This IDC Survey Spotlight explores what workloads hospitality and travel organizations are prioritizing for deploying at the edge. The data from IDC's Worldwide Industry CloudPath Survey indicates ...
本IDC看法概述了NRF 2023年全美零售业联盟展上透露出的关键趋势及展出的创新技术。本届展会于2023年1月15日至17日在美国纽约举行,吸引了全行业超过35,000名与会者,这一数字是去年全球疫情肆虐时期参会人数的两倍。技术创新主要集中在七个领域:客户体验、智能运营、端到端互联供应链、决策和运营效率AI、员工队伍优化、可持续发展以及基础设施现代化。零售商正在加速以数据为驱动的自动化建设,以提高客户体验和韧性。