target audience: TECH BUYER Publication date: Jun 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US52323724
Generative AI Use Case Taxonomy, 2024: The Hospitality, Travel, and Dining Industry
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Abstract
This IDC Tech Buyer Presentation highlights the rise of generative AI (GenAI) usage in hospitality, dining, and travel industries. IDC believes that the transition to AI everywhere will see the emergence of a range of new GenAI-driven use cases at an individual level (productivity basis), at a business function level, and in an industry-specific context. In the hospitality, travel, and dining industries, GenAI applications are nascent but offer myriad possible benefits. Existing use cases outlined here show how the advancement of GenAI will impact effective operations, employee experience and efficiency, automated experiences, and personalized engagement for travelers and guests.