target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey - Doc Document number: # US50799024
IDC Survey: Hospitality and Dining Digital Strategies, Trends, and Investments
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Abstract
This IDC Survey highlights findings from IDC's 2023 Global Retail Survey, focusing on insights into the digital strategies and investment plans of hospitality operators. The analysis includes examination of hotel and restaurant top internal and external challenges, current priorities for digital transformation, and drivers of change in the strategic focus areas including commerce, customer experience, marketing, and operations.
This document focuses on how hotels and restaurants will be shifting digital strategies to address business objectives, most pressingly driving frictionless customer experiences. The analysis examines how hotels and restaurants are adapting digital-first strategies to build flexible technology ecosystems that will enable them to innovate at scale and compete with a landscape of nimble competitors as demand for travel and dining out continues to increase.