target audience: TECH BUYER  Publication date: Dec 2023 - Document type: Tech Buyer Presentation - Doc  Document number: # US51483923

Understanding the Generative AI Use Case Landscape: The Business Function Perspective

By: 

  • Holly Muscolino Loading
  • Philip Carter Loading
  • Robert Parker Loading
  • Michelle Abraham Loading
  • Arnal Dayaratna Loading
  • Frank Dickson Loading
  • Stephen Elliot Loading
  • Simon Ellis Loading
  • Sam Halwani Loading
  • Aly Pinder Loading
  • Marci Maddox Loading
  • Michelle Morgan Loading
  • Mickey North Rizza Loading
  • Ryan O‚ÄôLeary Loading
  • Brian O'Rourke Loading
  • Kevin Permenter Loading
  • John Snow Loading
  • Patrick Reymann Loading
  • Jeffrey Hojlo Loading

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  • 47 slides


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Abstract


This IDC Tech Buyer Presentation describes examples of key business function use cases for 13 different business functions. IDC defines a use case as a business-funded initiative enabled by technology that delivers a measurable outcome. There are three broad types of generative AI (GenAI) use cases: productivity use cases that are aligned to work tasks; business function use cases for a specific department or function (marketing, sales, procurement, etc.); and industry-specific use cases. In each case, there are a mix of internal and externally facing use cases, each with its own level of potential risk and business impact that needs to be incorporated into a use case prioritization framework for any organization kickstarting their GenAI journey.



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