IDC's Generative AI Strategies program covers the bigger picture market trends of enterprise artificial intelligence (AI) adoption (including generative AI), provides guidance on building new capabilities, and prioritizes investment options. The research puts AI in the context of business transformation and addresses topics of growing importance to the C-suite executives, key decision makers, influencers, and practitioners. These topics include build versus buy, AI data strategies, embedded AI, AI applications and solutions, hybrid and multicloud architecture impact on AI build and deployment, pricing models, human-machine augmented foresight, and AI governance.
This IDC research service also addresses the needs of AI/ML (including generative AI) technology vendors and the ecosystem vendors that are infusing AI/ML (including generative AI) in their core offerings or are offering AI-powered predictions, recommendations, optimizations, risk management, fraud management, generative automation, predictive and preventative maintenance, conversational AI, and computer vision industry and horizontal solutions. The service helps vendors that face decisions about how to convey their value proposition in a crowded market, how to differentiate their offerings, and how to keep abreast of the latest demand trends.