CMO Advisory Service Team

Laurie Buczek

Research Vice President, CMO Advisory Practice

New Research


By: 
Alizabeth Calder
Loading
,
Laurie Buczek
Loading
This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted in...
By: 
Laurie Buczek
Loading
This IDC Web Conference presents a discussion by IDC's Vice President of the CMO Advisory Practice, Laurie Buczek, as she shares key insights from the 2022 Barometer Study: Marketing Effectiveness and Metrics That Matter. We have entered a ...
By: 
Laurie Buczek
Loading
, Warren Lane
This IDC Survey explores the marketing perspective on what is marketing effectiveness and the evolving ways of measuring marketing's contribution in the digital-first era. This document examines which programs across awareness and demand ar...
By:  Warren Lane,
Laurie Buczek
Loading
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
By: 
Laurie Buczek
Loading
, Warren Lane
The IDC Perspective contributes ideas and recommendations from analysts and senior marketing executives to assist marketing leaders with adapting field marketing to meet the needs of a digital-first buyer and digital sales. Forward-looking ...
By: 
Laurie Buczek
Loading
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2022. We have entered a new era of marketing, one that is engaging a digital-first buyer, holds a more strategic role to drive busin...
By: 
Laurie Buczek
Loading
,
Philip Carter
Loading
,
Gerry Murray
Loading
This IDC Survey presents key findings from IDC's C-Suite Tech Survey on the key business and technology priorities of C-suite executives for 2021. It explores the evolving dynamics relating to IT and business in the context of procuring and...
By: 
Laurie Buczek
Loading
,
Wayne Kurtzman
Loading
This IDC Perspective contributes ideas and recommendations from analysts, clients, and event marketing experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Mar...
By:  Warren Lane,
Laurie Buczek
Loading
This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC's 2021 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 19th year) is a...
By: 
Laurie Buczek
Loading
This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and the technology purchase decisions of chief marketing officers (CMOs) over the next one to three years. CMOs, sen...

1 to 10 of 25 results | Next› | Last»