Software as a Service Team

Penny Madsen

Senior Research Director, Cloud and Edge Services, Worldwide Infrastructure Research

Estelle Quek

Senior Research Manager

Eric Newmark

Group Vice President & General Manager of IDC’s SaaS, Enterprise Software, and Worldwide Services Division

Frank Della Rosa

Research Vice President, SaaS, Business Platforms, and Industry Cloud

Mark Thomason

Senior Research Director, Digital Business Models & Monetization

Ashish Nadkarni

Group Vice President and General Manager, Worldwide Infrastructure Research

New Research


  • By: 

    • Jasdeep Singh Loading
    • Jennifer Cooke Loading
    • Penny Madsen Loading
    Oracle has expanded its multicloud strategy by partnering with Google Cloud to introduce Oracle Database@Google Cloud. This service allows customers to deploy and manage Oracle databases within Google Cloud data centers, combining Oracle's ...
  • By:  Penny Madsen Loading

    In a move that highlights the important role dedicated cloud will play in the race to deliver generative artificial intelligence (GenAI)–based services, Apple has developed its own dedicated cloud to be used to secure personal data for proc...
  • By: 

    • Jasdeep Singh Loading
    • Penny Madsen Loading
    This IDC Survey Spotlight draws upon IDC's 3Q23 CloudPulse Survey data, which highlights the skills requirements and challenges of organizations using infrastructure as a service (IaaS) or other cloud models. It also explores the primary ro...
  • By: 

    • Penny Madsen Loading
    • Ryan Caskey Loading
    This IDC Survey draws upon IDC's CloudPulse Survey results that provide an indication of how banks are adopting cloud and what conversations they will want to have with vendors and service providers as they look to deploy in the cloud and t...
  • By:  Penny Madsen Loading

    IDC Innovators are emerging vendors with revenue of less than $100 million that have demonstrated success in either a growing technology segment or an innovative new technology approach — or both. This IDC Innovators study offers insights f...
  • By: 

    • Eric Newmark Loading
    • Aly Pinder Loading
    • Marci Maddox Loading
    • Lou Reinemann Loading
    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • Heather Hershey Loading
    • Sudhir Rajagopal Loading
    • Michelle Morgan Loading
    • Mary Wardley Loading
    • Nadia Ballard Loading
    These IDC Pivot Table banner books provide data for IDC's CX Path 2024 program, including 7 of the 13 application categories: contact center and customer service, voice of the customer (VOC), customer experience (CX) orchestration, customer...
  • By: 

    • Marci Maddox Loading
    • Eric Newmark Loading
    • Aly Pinder Loading
    • Heather Hershey Loading
    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • Lou Reinemann Loading
    • Sudhir Rajagopal Loading
    • Michelle Morgan Loading
    • Nadia Ballard Loading
    This IDC Pivot Table banner book provides the complete data set for IDC's CX Path 2024 program, including the 13 application categories: advertising, marketing, sales, digital commerce, CPQ, PIM/PXM, contact center and customer service, voi...
  • By: 

    • Eric Newmark Loading
    • Aly Pinder Loading
    • Marci Maddox Loading
    • Gerry Murray Loading
    • Heather Hershey Loading
    • Mary Wardley Loading
    • Roger Beharry Lall Loading
    • Sudhir Rajagopal Loading
    • Michelle Morgan Loading
    • Lou Reinemann Loading
    • Nadia Ballard Loading
    These IDC Pivot Table banner books provide data for IDC's CX Path 2024 program, including 6 of the 13 application categories: advertising, marketing, sales, digital commerce, configure/price/quote (CPQ), and product information management/p...
  • By: 

    • Penny Madsen Loading
    • Ryan Caskey Loading
    This IDC Survey Spotlight draws upon IDC's 4Q23 Cloud Pulse data which highlights the different conversations cloud suppliers and providers need to have with customers doing hybrid and multicloud compared with those focusing on a single clo...
  • By:  Mark Thomason Loading

    This IDC Survey Spotlight leverages results from IDC's SaaSPath Survey over six years (2019–2024) to show trends in responses. SaaSPath is IDC's premiere SaaS application global benchmarking web survey, which was fielded in March 2024 and r...

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