target audience: TECH BUYER Publication date: Jun 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US50124023
Software Monetization Trends, 2024
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Abstract
This IDC Tech Buyer Presentation focuses on the drivers and trends in software monetization, incorporating survey data and analyst insights.
Overall, the success, performance, and flexibility of the technology-driven as-a-service model continue to drive adoption of the recurring revenue model. The future will see more value-based hybrid pricing models (subscription + usage) and the rise of product as a service (connected physical products sold as a service), increasingly sold over marketplaces. This drives the need for comprehensive monetization platforms to leverage the data for AI-driven pricing/profit models, automation, and efficient sales-customer communications.