Mark Thomason

Research Director, Digital Business Models and Monetization




By: 
Mark Thomason
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This IDC Market Analysis Perspective encapsulates IDC's insights and data on the state of monetization, including business model trends and drivers, monetization technologies and vendors, future trends, and advice for monetization technolog...
By: 
Mark Thomason
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This IDC Survey Spotlight discusses data from an IDC vendor survey of four entitlement management vendors conducted in July 2022, including 10Duke, Revenera, Thales (Sentinel), and SAP (Entitlement Management).The purpose of the survey was ...
By: 
Nadia Ballard
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,
Eric Newmark
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Frank Della Rosa
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Mark Thomason
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This IDC Market Presentation provides vendor ratings for IaaS providers and cloud professional services firms across 30+ industry segments. It covers IaaS vendor ratings, IaaS vendor vulnerabilities, cloud vendor adoption, cloud vendor spen...
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    Future of Digital Innovation: Process to Value and Price your New Software Offering
    By:
    Mark Thomason
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    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2022 Q3 Tech Buyer Presentation Tech Buyer

    IDC MarketScape: Worldwide Enterprise Focused Subscription and Usage Management 2022 Vendor Assessment
    By:
    Mark Thomason
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    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2022 Q3 IDC MarketScape Tech Buyer

    IDC MarketScape: Worldwide SME focused Subscription and Usage Management 2022 Vendor Assessment
    By:
    Mark Thomason
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    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2022 Q3 IDC MarketScape Tech Buyer


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Analyst Location

United States



Coverage

Software



Regions

North America

Team member of

Software as a Service