Mark Thomason

Research Director, Digital Business Models and Monetization




By: 
Mark Thomason
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This IDC study provides an initial forecast for the worldwide subscription management applications revenue through 2026."As the global economy shifts toward selling ongoing services, companies will need subscription management solutions to ...
By: 
Mark Thomason
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This IDC Survey Spotlight leverages results from IDC's 2022 SaaSPath Survey. SaaSPath is IDC's premiere SaaS application global benchmarking web survey, which was fielded in April 2022, and returned 2,395 respondents across 12 countries. Sa...
By: 
Mark Thomason
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This IDC study examines entitlement management solutions."Companies should consider commercial entitlement management solutions to centralize operations, enable business model agility, reduce revenue leakage, and to liberate critical custom...
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    IDC Market Glance: Monetization Ecosystem Software, 4Q22
    By:
    Karl Whitelock
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    ,
    Mark Thomason
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    ,
    Aaron Press
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    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2023 Q1 Market Perspective Tech Supplier

    IDC PlanScape: Future of Digital Innovation: Subscription Management Solutions
    By:
    Mark Thomason
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    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2023 Q1 IDC PlanScape Tech Buyer

    Survey Spotlight from 2022 CloudShare Survey
    By:
    Mark Thomason
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    Topics:
    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2023 Q1 IDC Survey Spotlight Tech Supplier


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Analyst Location

United States



Coverage

Software



Regions

North America

Team member of

Software as a Service