Mark Thomason
One of the big challenges of monetizing subscriptions is selling an array of products that go along with subscriptions, such as GoPro selling cameras with video editing subscriptions. This typically requires two monetization streams (subscr...
This IDC study provides an initial forecast for the worldwide subscription management applications revenue through 2026."As the global economy shifts toward selling ongoing services, companies will need subscription management solutions to ...
This IDC Survey Spotlight leverages results from IDC's 2022 SaaSPath Survey. SaaSPath is IDC's premiere SaaS application global benchmarking web survey, which was fielded in April 2022, and returned 2,395 respondents across 12 countries. Sa...
This IDC study examines entitlement management solutions."Companies should consider commercial entitlement management solutions to centralize operations, enable business model agility, reduce revenue leakage, and to liberate critical custom...
IDC Market Glance: Monetization Ecosystem Software, 4Q22
IDC PlanScape: Future of Digital Innovation: Subscription Management Solutions
Survey Spotlight from 2022 CloudShare Survey
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