Analyst Location

United States



Coverage



Regions

North America

Mark Thomason

Senior Research Director, Digital Business Models & Monetization




  • IDC Market Glance: Monetization Ecosystem Software, 3Q24

    $7,500.00  Purchase IDC Market Glance: Monetization Ecosystem Software, 3Q24

    By:  Mark Thomason

    This IDC Market Glance provides an overview of the ecosystem of software that monetizes an offering. These include solutions for recurring revenue management (formerly known as subscription management), price optimization and management, us...

    Sep 2024 | Doc #US50123923 | Market Presentation

  • IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    $40,000.00  Purchase IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    By: 

    • Nadia Ballard
    • Frank Della Rosa
    • Eric Newmark
    • Mickey North Rizza
    • Simon Ellis
    • Sam Halwani
    • Zachary Chertok
    • Heather Herbst
    • Patrick Reymann
    • Kevin Permenter
    • Mark Thomason
    • Jordan Steele
    • Alicia Mokwa
    • John Snow
    • Brian O'Rourke
    This IDC Market Presentation provides application and professional services vendor ratings by 23 application areas from IDC's 2024 SaaS Path Survey.The survey polled 2,875 organizations across 5 continents and 11 countries to collect inform...

    Jun 2024 | Doc #US51135124 | Market Presentation

  • 生成式AI定价模式：战略采购指南

    $7,500.00  Purchase 生成式AI定价模式：战略采购指南

    By: 

    • Philip Carter
    • Robert Parker
    • Brian E. Clarke
    • Chris Murphy
    • Teodora Siman
    • Elaina Stergiades
    • Mark Thomason
    • Ashish Nadkarni
    • Ritu Jyoti
    本IDC看法将详细探讨生成式AI（GenAI）定价模式，为IT和采购人员针对各类GenAI部署场景制定预算提供参考。由于各个技术堆栈间的相互依赖关系，生成式AI的定价格局非常复杂。此外，GenAI市场相对较新，意味着套餐方案和价格都在迅速变动，会引起一定程度的市场波动，难以制定规划或预算。率先推出AI技术的供应商采用了低折扣策略，表明定价模式还有待提升。建议企业对非关键场景采取谨慎的“观望”态度。随着市场的不断发展，企业应根据灵活性、透明度和可及性来评估提供商，综合考量各种定...

    Jul 2024 | Doc #CHC51615424 | IDC Perspective

More results   for Analyst Research

  • Customer Value Intelligence

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Tech Buyer Presentation Tech Buyer

  • IDC MarketScape: Worldwide Configure Price Quote (CPQ) Applications for Commerce 2024 Vendor Assessment

    By:

    • Heather Hershey
    • Mark Thomason

    Products:

    Digital Commerce, Digital Business Models and Monetization

    Topics:

    Software, Consumer, Software licensing, Marketing and sales operations, Pricing and valuation, Cloud computing, Digital transformation

    Planned for CY2024 Q3 IDC MarketScape Tech Buyer

  • Market Analysis Perspective: Digital Business Models and Monetization

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Market Analysis Perspective Tech Supplier


More results   for Planned Research

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