Mark Thomason

Research Director, Digital Business Models & Monetization




  • By: 

    • Nadia Ballard Loading
    • Eric Newmark Loading
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    • Frank Della Rosa Loading
    • Simon Ellis Loading
    • Sam Halwani Loading
    • Kevin Permenter Loading
    • Mark Thomason Loading
    • Patrick Reymann Loading
    • John Snow Loading
    • Brian O'Rourke Loading
    • Heather Herbst Loading
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    This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2024 SaaS Path program.IDC's 2024 SaaS Path program polled 2,875 respondents across 5 continents and 12 countries to collect information on SaaS...
  • By:  Mark Thomason Loading

    This IDC Innovators study highlights emerging vendors revolutionizing pricing optimization for recurring and usage-based revenue models, addressing the complex challenges of setting competitive, value-based prices in an increasingly subscri...
  • By: 

    • Eric Newmark Loading
    • Nadia Ballard Loading
    • Mickey North Rizza Loading
    • Simon Ellis Loading
    • Frank Della Rosa Loading
    • Kevin Permenter Loading
    • Zachary Chertok Loading
    • Heather Herbst Loading
    • Patrick Reymann Loading
    • Mark Thomason Loading
    • Jordan Steele Loading
    • John Snow Loading
    • Sam Halwani Loading
    • Alicia Mokwa Loading
    This IDC Pivot Table banner book includes data for IDC's SaaS Path 2024 program, which provides comprehensive data and guidance on the mind and journey of the SaaS buyer, including a deep dive into 23 functional application markets: account...
More results   for Analyst Research
  • Customer Value Intelligence

    By:

    Mark Thomason Loading

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q2 Tech Buyer Presentation Tech Buyer

  • IDC Market Glance: Revenue Lifecycle Management, 1Q24

    By:

    Mark Thomason Loading

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q2 Market Presentation Tech Supplier

  • ProductScape for CPQ Applications

    By:

    • Heather Hershey Loading
    • Mark Thomason Loading

    Topics:

    Software, Consumer, Software licensing, Marketing and sales operations, Pricing and valuation, Cloud computing, Digital transformation

    Planned for CY2024 Q2 Tech Buyer Presentation Tech Buyer


More results   for Planned Research

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