Analyst Location

United States



Coverage



Regions

North America

Mark Thomason

Senior Research Director, Digital Business Models & Monetization




  • IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    $40,000.00  Purchase IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    By: 

    • Nadia Ballard
    • Frank Della Rosa
    • Eric Newmark
    • Mickey North Rizza
    • Simon Ellis
    • Sam Halwani
    • Zachary Chertok
    • Heather Herbst
    • Patrick Reymann
    • Kevin Permenter
    • Mark Thomason
    • Jordan Steele
    • Alicia Mokwa
    • John Snow
    • Brian O'Rourke
    This IDC Market Presentation provides application and professional services vendor ratings by 23 application areas from IDC's 2024 SaaS Path Survey.The survey polled 2,875 organizations across 5 continents and 11 countries to collect inform...

    Jun 2024 | Doc #US51135124 | Market Presentation

  • 生成式AI定价模式：战略采购指南

    $7,500.00  Purchase 生成式AI定价模式：战略采购指南

    By: 

    • Philip Carter
    • Robert Parker
    • Brian E. Clarke
    • Chris Murphy
    • Teodora Siman
    • Elaina Stergiades
    • Mark Thomason
    • Ashish Nadkarni
    • Ritu Jyoti
    本IDC看法将详细探讨生成式AI（GenAI）定价模式，为IT和采购人员针对各类GenAI部署场景制定预算提供参考。由于各个技术堆栈间的相互依赖关系，生成式AI的定价格局非常复杂。此外，GenAI市场相对较新，意味着套餐方案和价格都在迅速变动，会引起一定程度的市场波动，难以制定规划或预算。率先推出AI技术的供应商采用了低折扣策略，表明定价模式还有待提升。建议企业对非关键场景采取谨慎的“观望”态度。随着市场的不断发展，企业应根据灵活性、透明度和可及性来评估提供商，综合考量各种定...

    Jul 2024 | Doc #CHC51615424 | IDC Perspective

  • IDC ProductScape: Worldwide Configure, Price, Quote Applications for Selling Products, 2024

    $7,500.00  Purchase IDC ProductScape: Worldwide Configure, Price, Quote Applications for Selling Products, 2024

    By: 

    • Mark Thomason
    • Heather Hershey
    This IDC ProductScape provides technology buyers with a detailed list of essential capabilities for configure, price, quote (CPQ) applications that are focused on selling transactional products through primarily B2B channels. It includes of...

    Jun 2024 | Doc #US52350124 | Tech Buyer Presentation

More results   for Analyst Research

  • IDC MarketScape: Worldwide Configure Price Quote (CPQ) Applications for Commerce 2024 Vendor Assessment

    By:

    • Heather Hershey
    • Mark Thomason

    Products:

    Digital Commerce, Digital Business Models and Monetization

    Topics:

    Software, Consumer, Software licensing, Marketing and sales operations, Pricing and valuation, Cloud computing, Digital transformation

    Planned for CY2024 Q3 IDC MarketScape Tech Buyer

  • Market Analysis Perspective: Digital Business Models and Monetization

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Market Analysis Perspective Tech Supplier

  • Revenue Management Control Tower Applications

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Tech Buyer Presentation Tech Buyer


More results   for Planned Research

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