IDC
Analysts
Current: Mark Thomason

Analyst Location

United States

Coverage

Regions

Mark Thomason

Research Director, Digital Business Models & Monetization

IDC Links & IDC Blinks
Analyst Research
Planned Research

Aria-Salesforce Partnership Boosts Aria's GenAI Credibility and Sharpens Salesforce's Focus on Communication Business Imperatives

Details about Aria-Salesforce Partnership Boosts Aria's GenAI Credibility and Sharpens Salesforce's Focus on Communication Business Imperatives
By:
- John Byrne Loading
- Mark Thomason Loading
Aria Systems announced a partnership with Salesforce in September that will offer users an AI-optimized solution that works from marketing concept through ongoing customer care. The partnership combines the power of Einstein-enhanced Custom...

Sep 2023 | Doc #lcUS51237223 | IDC Link
PROS Outperform 2023 — Announcing Cutting-Edge AI Pricing Science and a Tight Relationship with Microsoft

Details about PROS Outperform 2023 — Announcing Cutting-Edge AI Pricing Science and a Tight Relationship with Microsoft

By: Mark Thomason Loading

PROS Outperform 2023 highlighted cutting-edge pricing science and a deep relationship with Microsoft that should expand the available market for PROS products in the future.

Jun 2023 | Doc #lcUS50789823 | IDC Link

Pricing Excellence Buyer Case Study: Spire Healthcare Significantly Improves the Customer and Salesperson Experience While Improving Company Efficiency and Performance with PROS

$7,500.00 Purchase Pricing Excellence Buyer Case Study: Spire Healthcare Significantly Improves the Customer and Salesperson Experience While Improving Company Efficiency and Performance with PROS

By: Mark Thomason Loading

This IDC Perspective discovers the experience that U.K. healthcare provider, Spire Healthcare, had with transforming the way the company organizes, manages price, and sells its catalog of over 2,500 offerings across its 39 hospitals. Core t...

Oct 2023 | Doc #US50627824 | IDC Perspective
Market Analysis Perspective: Worldwide Digital Business Models and Monetization, 2023

$7,500.00 Purchase Market Analysis Perspective: Worldwide Digital Business Models and Monetization, 2023

By: Mark Thomason Loading

This IDC Market Analysis Perspective encapsulates IDC's insights and data on the state of monetization, including business model trends and drivers, monetization technologies and vendors, future trends, and advice for monetization technolog...

Sep 2023 | Doc #US50123723 | Market Analysis Perspective
IDC Market Glance: Ecosystem Orchestration Platforms, 3Q23

$2,500.00 Purchase IDC Market Glance: Ecosystem Orchestration Platforms, 3Q23

By: Mark Thomason Loading

This IDC Market Glance provides a list of ecosystem orchestration platforms (EOPs) by focused use case: telecom/communications, technology distributor, and vendor marketplaces. EOPs address the complexity of managing, orchestrating, and mon...

Sep 2023 | Doc #US50627423 | Market Presentation

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How Will AI Impact Monetization?

By:

Mark Thomason Loading

Products:

CIO and Technology Professionals Agenda, Digital Business Models and Monetization

Topics:

Big data, Cloud services, Software licensing, Big data infrastructure, Pricing and valuation, Enterprise mobility, Cloud computing, Mobility, Technology buyer, Leadership transformation, Omni-experience transformation, Information transformation, Operating model transformation, WorkSource transformation

Planned for CY2023 Q4 Tech Buyer Presentation Tech Buyer
IDC Market Glance: CPQ Applications, 1Q24
By:
- Mark Thomason Loading
- Heather Hershey Loading
Products:

Digital Business Models and Monetization

Topics:

Software licensing, Pricing and valuation, Cloud computing

Planned for CY2023 Q4 Market Presentation Tech Supplier
IDC PlanScape: Best Practices for Managing Entitlements Across On-Premises and SaaS Applications

By:

Mark Thomason Loading

Products:

CIO and Technology Professionals Agenda

Topics:

Big data, Cloud services, Big data infrastructure, Enterprise mobility, Cloud computing, Mobility, Technology buyer, Leadership transformation, Omni-experience transformation, Information transformation, Operating model transformation, WorkSource transformation

Planned for CY2023 Q4 IDC PlanScape Tech Buyer

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