SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Research Manager

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Senior Director, AI and Automation

New Research


  • By: 

    • Sudhir Rajagopal Loading
    • Dhiraj Pramod Badgujar Loading
    • Shari Lava Loading
    • Amy Loomis, Ph.D. Loading
    This IDC Perspective introduces the concept of an experience-orchestrated (X-O) business, which aims to deliver shared experience value powered by intelligence. It emphasizes the need for organizations to evolve from siloed digital transfor...
  • By:  Shari Lava Loading

    This IDC Survey Spotlight examines the level of value being delivered today by AI-enhanced applications including automation and integration tools. It also reviews the top benefits being received today and assesses how competently tech buye...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the important application performance management (APM) capabilities considered by enterprises in the Asia/Pacific market.The survey results were tabulated from IDC's 2023 Asia/Pacific Software Survey. In t...
  • By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez Loading
    This IDC Survey is based on the Asia/Pacific set of marketing respondents of IDC's Worldwide C-Suite Tech Survey, conducted in fall 2023. The overall Asia/Pacific (including Japan) (APJ) set is of 295 respondents, while there are 35 APJ mar...
  • By: 

    • Mickey North Rizza Loading
    • Simon Ellis Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Tech Buyer Presentation is focused on assessing the readiness of an organization to move toward becoming an experience-orchestrated (X-O) business. An experience-orchestrated business uses AI-enabled technology to optimize journeys...
  • By: 

    • Lavanya Jindal
    • Supriya Deka Loading
    This IDC Survey Spotlight explores data from IDC's Digital-Native Business Survey 2022 (APJ N = 571), identifying the top technology priorities for digital-native businesses (DNBs), and how do these vary across different DNB segments — star...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation provides a comprehensive overview of the evolving dynamics, challenges, and opportunities in venture capital (VC) funding for digital-native businesses (DNBs) in the Asia/Pacific region, guiding stakeholders in navigat...
  • By: 

    • Simone De Bruin
    • Martina Longo Loading
    • Supriya Deka Loading
    This IDC Market Presentation provides an outlook on future trends for digital-native businesses (DNBs) worldwide, starting from market trends for the current year.This presentation highlights 10 future digital-native trends on a three-year ...
  • By: 

    • Mickey North Rizza Loading
    • Bo Lykkegaard Loading
    • Daniel-Zoe Jimenez Loading
    • Robert Parker Loading
    SAP recently announced its 4Q23 and full-year 2023 results. All results discussed in this document will be non-IFRS at constant currencies unless otherwise specified, and all SAP outlook numbers are in constant currency.
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study provides a thorough assessment of market-leading software-as-a-service (SaaS) and cloud-enabled small and medium-sized business (SMB) and midmarket segments' enterprise resource planning (ERP) applications and discusses the c...

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