target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51931923
How Are Organizations Benefitting from Generative AI, and How Are They Measuring Value?
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Abstract
This IDC Survey Spotlight examines the level of value being delivered today by AI-enhanced applications including automation and integration tools. It also reviews the top benefits being received today and assesses how competently tech buyers are able to quantify the impact.
According to Shari Lava, research director, AI and Automation at IDC, "Companies already leveraging generative AI are having faster time to value, but some are still struggling to connect increases in outputs to business outcomes. Companies need to utilize more insights from automation intelligence data to align initiatives to business outcomes."