target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: Market Perspective - Doc  Document number: # US50570923

Adobe Summit 2023: Experience-Led Growth, Generative AI, and Content Supply Chains

By: 

  • Gerry Murray
  • Alan Webber
  • Marci Maddox
  • Douglas Hayward
  • Roger Beharry Lall
  • David Wallace
  • Sudhir Rajagopal
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Adobe Summit Highlights

  • New Market Developments and Dynamics

    • Major Product Announcements

    • Hidden Gems

  • IDC's Point of View

    • Generative AI

    • Content Supply Chain

    • Marketo B2B Marketing

    • Adobe Product Analytics and Customer Data Management

    • Creating Connected Experiences with Connected Advertising

    • Connecting Martech and Adtech

    • From Applications to a Platform

    • The Adobe Partner Ecosystem Evolves

    • The Implications for the CX Market

    • Optimizing Whole Journey Experiences

    • Scale Customer Intelligence with Trusted Outcomes

    • Scaling Context-Aware GTM to Meet Clients' Business Outcomes

  • Advice for Adobe

  • Learn More

    • Related Research

    • Synopsis