target audience: TECH BUYER Publication date: Nov 2024 - Document type: IDC FutureScape - Doc Document number: # US48537222
IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions
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Abstract
This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.
“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world where AI becomes the new operational fabric of marketing and sales, redefining the role of marketing, the people who work within marketing, and the way brands deliver a compelling, engaging customer experience,” says Laurie Buczek, Group Vice President, Executives Insights and Leadership Services at IDC. “The IDC predictions will allow chief marketing officers to leapfrog the technology adoption curve, embracing AI to fuel marketing innovation and business growth.”