Channels Team

Steve White

Program Vice President, Channels and Alliances

Paul Edwards

Director, Software Channels Research

Brendan Rouse

Research Analyst, Channels and Alliances

Jeff Newton

Research Director, Infrastructure Channels & Ecosystems

New Research


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    • Brendan Rouse Loading
    • Paul Edwards Loading
    This IDC study provides a forecast for 2023–2027 for the North America public SaaS and public PaaS channel market. IDC recommends vendors bolster all attributes of the partner program that help accelerate partner sell, service, and build ac...
  • By: 

    • Stuart Wilson Loading
    • Brendan Rouse Loading
    • Paul Edwards Loading
    • Danielle Ibran Loading
    • Jeff Newton Loading
    • Steve White Loading
    This IDC Market Presentation covers the AI landscape and momentum in the market, examines where the partner opportunity lies, and provides recommendations for vendors on engaging both customers and partners. The growth of GenAI is a groundb...
  • By: 

    • Mark Thomason Loading
    • Jeff Newton Loading
    This IDC Tech Buyer Presentation includes data from IDC's 2023 ecosystem orchestration platform (EOP) request for information (RFI) and other IDC market research. The goal of the research is to provide technology buyers with a reference gui...
  • By:  Paul Edwards Loading

    This IDC Market Presentation provides insight into the software channel (i.e., those partners engaged in reselling and/or influencing SaaS, PaaS, and on-premises software) and its engagement levels in sales and marketing and expectations of...
  • By:  Paul Edwards Loading

    This IDC Market Presentation provides insight into the software channel (i.e., those partners engaged in reselling and/or influencing SaaS, PaaS, and on-prem software) and its revenue growth, priorities, and challenges. This content was pre...
  • By:  Jeff Newton Loading

    This IDC Market Presentation was delivered at the Infrastructure Channel Leadership Council in June of 2023. This document examines the channel community opportunity for growth by examining channel IT spending forecast trends, where partner...
  • By: 

    • Rick Villars Loading
    • Jeff Newton Loading
    This IDC Market Presentation provides clients with the knowledge of the cloud's journey from faster innovation to faster adoption and faster transformation. Cloud first was about speed. But there are risks involved with speed, such as overs...
  • By:  Jeff Newton Loading

    This IDC Market Presentation provides a macroeconomic update for the vendor and channel partner community and the effects on the IT industry. IDC reviews IT spending viewpoints in a year-over-year comparison, including potential forecast mo...
  • By:  Jeff Newton Loading

    This IDC Market Presentation examines the evolution of the partner. IDC research shows that partners identify as a primary partner type but also specialize in many other technology areas and can have multiple business go-to-market models.
  • By: 

    • Jeff Newton Loading
    • Danielle Ibran Loading
    • Andreas Storz Loading
    Several key industry shifts are taking place, and the ability to turn trends into business value is critical to the success of technology providers. Key trends such as cloud adoption (including the need for multicloud hybrid cloud managemen...

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