Channels Team
New Research
This IDC study provides IDC's top 10 predictions for the future of digital infrastructure for 2024."The digital infrastructure ecosystem will be heavily impacted by GenAI in the coming years," explains Mary Johnston Turner, research VP, Fut...
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study provides IDC's top 10 predictions for cloud for 2024 and beyond."Cloud makes it possible to quickly deploy new technologies at scale while simultaneously reducing risk," said Dave McCarthy, research vice president, Cloud and ...
The first VMware Explore of 2023 was held in Las Vegas, NV, August 21–23, 2023, with key messaging on multicloud and generative artificial intelligence (GenAI) and an underlying buzz regarding the Broadcom acquisition. The event hosted over...
This IDC Survey Spotlight provides a perspective on end-customer investment in generative AI and end customer's chosen strategic partners for generative AI in the next year. The data comes from a July 2023 survey of 856 companies worldwide ...
This IDC study provides a forecast for 2023–2027 for the North America public SaaS and public PaaS channel market. IDC recommends vendors bolster all attributes of the partner program that help accelerate partner sell, service, and build ac...
This IDC Market Presentation covers the AI landscape and momentum in the market, examines where the partner opportunity lies, and provides recommendations for vendors on engaging both customers and partners. The growth of GenAI is a groundb...
This IDC Tech Buyer Presentation includes data from IDC's 2023 ecosystem orchestration platform (EOP) request for information (RFI) and other IDC market research. The goal of the research is to provide technology buyers with a reference gui...
This IDC Market Presentation provides insight into the software channel (i.e., those partners engaged in reselling and/or influencing SaaS, PaaS, and on-premises software) and its engagement levels in sales and marketing and expectations of...
This IDC Market Presentation provides insight into the software channel (i.e., those partners engaged in reselling and/or influencing SaaS, PaaS, and on-prem software) and its revenue growth, priorities, and challenges. This content was pre...
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