2024 Channels and Alliances Predictions

Executive Snapshot

• Figure: Executive Snapshot: 2024 Channels and Alliances Predictions

New Market Developments and Dynamics

• 2023 Channels and Alliances Predictions Review

• Table: IDC's 2023 Channels and Predictions Review

• 2024 Predictions

• Prediction Zero: Expect the Unexpected in Macroeconomy

• Prediction 1: AI — Partner Success Is Where Preparation and Opportunity Meet

• Prediction 2: AI Everywhere Requires an AI-Ready, Data-Centric Infrastructure

• Prediction 3: The Race for AI Superpowers

• Prediction 4: Adaptive Business Cultures Capture AI Efficiencies

• Prediction 5: AI Solutions Reorder the Services Landscape

• Prediction 6: The New Face of Partner Loyalty

• Prediction 7: Marketplace Operators Become Revenue Gatekeepers

• Prediction 8: Forensic Partner Insights Unlock Ecosystem Growth Potential

• Prediction 9: The Role and Footprint of Distribution Expands

• Prediction 10: Creation Breeds Innovation

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• Related Research

• Synopsis