target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: Market Perspective - Doc  Document number: # US50479020

2023 Channels and Alliances Predictions

By: 

  • Paul Edwards Loading
  • Christopher Webber
  • Andreas Storz Loading
  • Brendan Rouse Loading
  • Jeff Newton Loading
  • Stuart Wilson Loading
  • Steve White Loading
  • Manda Banda
  • Danielle Ibran Loading
  • Josh Budd Loading

Content



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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Key Takeaways and Recommendations

  • New Market Developments and Dynamics

    • 2021 Channels and Alliances Predictions Review

    • Table: IDC's 2022 Channels and Alliances Predictions Review

    • 2023 Predictions

    • 1. The New Face of Disruption

    • 2. Cloud Commits Induce Partner Marketplace Engagement

    • 3. Customer-Led Connected Ecosystems

    • 4. Partner Value Metrics Extend Beyond Revenue Contribution

    • Figure: Multiple Partners Playing Different Roles at Various Stages in a Single Customer Journey Within an Ecosystem-Based Model

    • 5. Co-Sell and Co-Creation at Scale

    • 6. Going Green Can Drive More Green for the Channel

    • 7. Distribution and Data Become Synonymous with Smart Solutions

    • 8. Strategic Alliances Emerge as Critical Collaborators and Co-Innovators

    • 9. Skills Shortage Evolves as Geography Erodes and Ecosystem Models Mature

    • 10. Speeding Toward "Time to Value"

  • Advice for the Technology Supplier and Solutions Provider

  • Learn More

    • Related Research

    • Synopsis