target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Presentation - Doc  Document number: # US49612523

SaaSPath 2023 Executive Summary: Examining the SaaS Buyer’s Journey


  • Eric Newmark Loading
  • Nadia Ballard Loading
  • Mickey North Rizza Loading
  • Frank Della Rosa Loading
  • Heather Herbst Loading
  • Zachary Chertok Loading
  • Mark Thomason Loading
  • Kevin Permenter Loading
  • Brian O'Rourke Loading
  • Alicia Mokwa Loading
  • Jordan Steele Loading
  • Patrick Reymann Loading
  • Aly Pinder Loading
  • John Snow Loading
  • Simon Ellis Loading


  • 53 slides

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This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2023 SaaSPath program.

IDC's 2023 SaaSPath polled 2,875 respondents across 5 continents and 11 countries to collect information on SaaS adoption, the SaaS buyer's journey, and SaaS vendor preferences and ratings.

Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, pricing options, SaaS management platforms, ratings, spend, and advocacy scores for 23 functional application markets including accounts payable, accounts receivable, configure, price, quote (CPQ), core HR, digital commerce, ALM/EAM, employee experience, ERP, facility management, field service management, finance, procurement, payroll, product information and experience management (PIM/PXM), product life-cycle management/computer-aided design (PLM/CAD), PSA, sales force automation, SCM, subscription management, talent management, tax, travel and expense, and treasury and risk management.


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