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About IDC Interactive Selling Tools

With an interactive selling tool, IDC customers receive an effective business case for their solutions. Our highly customized, persona-based assessment asks 20-40 questions, based on IDC research, in an interactive environment. It contains calculators that provide real time benefits and savings, facilitating a value-based conversation and tying your solutions to your buyer's challenges.

Why Choose an Interactive Selling Tool?

  • Provides real benefits and savings tying your solutions to your buyers' challenges and requirements

  • Complements your sales workflow with a personalized assessment in an interactive environment

  • Partner enablement allows you to provide your partners with their own co-branded version of the tool

  • One-to-one engagement between sales/partners and buyers

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