Buyer Behavior

Is your business struggling to increase credibility and influence to your buyers?

Buyer behavior is about obtaining actionable insights into the buying patterns and purchase drivers of business and consumer technology decision-makers, in order to help organizations make more informed product development and marketing decisions.

IDC’s Buyer Behavior Practice integrates IDC’s worldwide primary market research capabilities, technology market data, and analyst expertise to provide insight into the needs of the business and consumer technology decision-maker.

Why is Buyer Behavior important?

Increase the impact and ROI of your marketing communications with primary research sourced by IDC, a credible, objective voice that buyers trust.

Increase customer focus with optimized messaging that listens, incorporates feedback and addresses customer challenges.

Elevate your influence by understanding key drivers in the market that lead to improved performance for your customers.

IDC Buyer Behavior Portfolio

IDC’s Buyer Behavior Practice combines custom primary research with deep IT expertise to create actionable insights that fuel growth

Our Process

Leverage the IDC Buyer Behavior methodology and approach.

Buyer Behavior Case Study

Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.

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About IDC Custom Solutions

As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.

Increase credibility and influence with your buyers with IDC’s Industry Vertical and Technology research.

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