Customer Relationship Management (CRM) Team

Mary Wardley

Program Vice President, Customer Care and CRM

Vladimir Kroa

Associate Vice President, Sustainability

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

New Research


  • By:  Mary Wardley Loading

    This IDC study examines the customer service applications market for 2019–2021. Revenue and market share of the leading vendors are provided for 2021. "The customer service applications market continued its growth through 2021 with a result...
  • By: 

    • Sairam Balasubramani
    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Market Glance provides an illustrative overview of the current India digital-native business landscape. The document focuses on companies in this space that are either focused on tech-driven business (ISVs and software-as-a-service...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the priority technology investments of small and medium-sized businesses (SMBs) across Asia/Pacific (including Japan) (APJ). It also reviews which vendors SMBs prefer in purchasing technology solutions. SM...
  • By: 

    • Sairam Balasubramani
    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight analyzes the most demanding technology skills listed as important by India small and medium-sized businesses (SMBs). To address the growing concern for skill shortage in the market, it will take a mix of better way...
  • By: 

    • Sairam Balasubramani
    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective presents a first take on digital-native businesses (DNBs) in India, focusing on financial technology (fintech) and their needs. The report presents current opportunities for fintech DNBs and opportunities for tec...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight details responses regarding the top factors considered by small and medium-sized businesses (SMBs) in Asia/Pacific (including Japan) (APJ) as impacting their digitalization journey. This IDC spotlight aims to show ...
  • By: 

    • Eren Eser Loading
    • Vladimir Kroa Loading
    In September 2022, IDC conducted the extensive Syndicated DX Survey among 341 respondents throughout the Middle East, Turkey, and Africa (META) region. This IDC Survey Spotlight highlights the current state of META-based organizations' sust...
  • By:  Mary Wardley Loading

    This IDC study provides an updated market forecast for the worldwide customer service applications software market from 2022 to 2026."Customer service applications continue to evolve in the broader customer care applications market as addit...
  • By:  Mary Wardley Loading

    This IDC Tech Buyer Presentation discusses how the agent experience (AX) is unique in being the central inbound role for delivering CX. As this presentation highlights, through survey responses from a variety of primary research initiatives...
  • By:  Mary Wardley Loading

    This IDC Perspective looks at the future of customer experience from a specific lens of technology — that of authentication to help managers focus on removing the friction that impedes customer conversations."Ensuring that the agent and/or ...

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