This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.
The client partnered with IDC’s Customer Success team to identify a combination of relevant market research reports and strategic analyst inquiries.
The client partnered with IDC’s Customer Success team to identify a combination of relevant market research reports and strategic analyst inquiries.
The session with IDC’s dedicated industry vertical analysts enabled the customer to host deeper dive discussions into competitive vendors and trends for each vertical.
Identification of the primary vertical to pursue
Fine-tuning of external messaging and positioning
Improved market traction and sales opportunities