This client wanted to accelerate success with limited budgets and resources. They partnered with IDC to clearly define the total addressable market, market fit, and market growth potential.
This startup with global representation was ready to accelerate success. They needed help to identify and prioritize market opportunities specific to their offering.
The client worked with several IDC analysts to identify the drivers and inhibitors globally and regionally in the markets they wanted to pursue. This allowed them to extract a clear value proposition and differentiate themselves in the market.
Crisp and concise messaging to highlight the differentiated value
SWOT analysis to help validate the price point
Identification of adjacent markets and opportunities to form the future growth strategy