target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # EUR151907224

GenAI Engineering in the Enterprise and Why It Matters

By: 

  • Stewart Bond Loading
  • Arnal Dayaratna Loading
  • Kathy Lange Loading
  • Neil Ward-Dutton Loading

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Abstract


This IDC Perspective discusses the importance of GenAI Engineering in enterprises, highlighting its potential to drive business growth and innovation. It provides an in-depth analysis of the current state of GenAI adoption, the challenges organizations face, and the need for a systematic approach to maximize the value of GenAI implementations. This content also emphasizes the role of data governance, collaboration, and a phased approach in successful GenAI implementations. It concludes with advice for technology buyers on establishing a GenAI Engineering discipline and leveraging data intelligence.

"Every organization needs to develop a corporate discipline that is charged with bridging strategy and implementation; this discipline must also be charged with consistently applying key patterns and principles to GenAI implementation projects to ensure they deliver sustainable value," said Neil Ward-Dutton, VP AI, Automation and Analytics Europe, IDC. "That discipline is GenAI Engineering."



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