target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # EUR151907224

GenAI Engineering in the Enterprise and Why It Matters

By: 

  • Stewart Bond Loading
  • Arnal Dayaratna Loading
  • Kathy Lange Loading
  • Neil Ward-Dutton Loading

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: GenAI Engineering in the Enterprise and Why It Matters

  • Situation Overview

    • Generic Consumer Services Created the GenAI Boom in Enterprises, Too

    • Enterprise Needs and Values Point Beyond the Generic

    • GenAI Engineering: A Discipline Every Organization Needs

    • Introducing GenAI Engineering

    • GenAI Engineering Integrates Discipline Across Three Domains

    • Figure: GenAI Engineering Core Domains and Governing Factors

    • GenAI Engineering Shapes Implementation According to Three Governing Factors

    • GenAI Engineering in the Models Domain: Dealing With a Cambrian Explosion of GenAI Models

    • Figure: Representative Examples of GenAI Model Providers

    • The Role of AI Platforms

    • GenAI Engineering in the Outcomes Domain: Dealing with a Range of Implementation Choices

    • Figure: Implementation Choices Are Complex and Must Be Managed

    • GenAI Engineering in the Data Domain: Reflecting Data's Value

    • Figure: Data Value and Model Value Are Always Intertwined

    • The Role of Data Governance

    • Data Value Chains Are Critical for GenAI

    • GenAI Engineering: A Collaborative Discipline

    • Figure: GenAI Engineering Is a Collaborative Discipline

    • Key Roles Involved in GenAI Engineering

    • GenAI Engineering and the Role of a COE

  • Advice for the Technology Buyer

    • People and Practice

    • The Importance of Intelligence

    • GenAI Engineering and Governance Are Two Sides of the Same Coin

  • Learn More

    • Related Research

    • Synopsis