SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC study presents a 2022–2026 forecast for the Asia/Pacific digital-native businesses (DNBs) market. It is the first forecast to be done by IDC for this market. It details the forecast for Asia/Pacific IT spending for the DNB market s...
  • By: 

    • Lavanya Jindal Loading
    • Seng Keong Low
    • John Feng Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study examines the CRM applications software market for 1H21—1H22. The revenue and market share of the leading vendors are provided for the first half of 2022 (January—June 2022). "Moving into the era of the digital business, deliv...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Presentation highlights the key findings from small and medium-sized businesses (SMBs) and midmarket companies in IDC's 2023 Asia/Pacific Future SMB and Midmarket Survey. It takes a deeper look at the cloud adoption and spen...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the initiatives undertaken by Asia/Pacific organizations to address the development skills gaps.The survey results are tabulated from IDC's 2022 Asia/Pacific Software Survey. In this study, 800 CIOs and li...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the important considerations for Asia/Pacific companies purchasing customer relationship management (CRM)/customer experience (CX) applications.The survey results are tabulated from IDC's 2022 Asia/Pacific...
  • By: 

    • Lawrence Cheok Loading
    • Daniel-Zoe Jimenez Loading
    • Lavanya Jindal Loading
    • Cynthia Li Loading
    This IDC MarketScape examines customer data platform (CDP) vendors with established Asia/Pacific (including Japan) (APJ) presence and aims to inform technology buyers on their purchase decisions.Asia/Pacific organizations are transforming i...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles five emerging integration and API ...
  • By:  Shari Lava Loading

    This IDC Perspective investigates how modernizing B2B is essential to both a broader automation strategy and a broader ecosystem integration strategy. It discusses the need to integrate within industry ecosystems, including the sharing of o...
  • By: 

    • Chikara Abe
    • Hitoshi Ichimura Loading
    本調査レポートは、2023年2月に実施したユーザー調査を基に、国内企業のIT投資動向について、産業分野別、企業規模別および地域別に分析を行ったものである。2022年の経済状況の変化(円安の進行による輸入原材料価格の上昇や、世界経済の減速懸念、ロシア・ウクライナ戦争などの地政学的な不確実性の高まりなど)の影響、IT支出状況、第3のプラットフォームの活用状況とその目的に加えて、ITが解決し得る経営課題や、経営層からIT部門に出される課題、新規技術としてのデータアナリティクス、AI...
  • By: 

    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective presents a high-level view into the unicorn journey of digital-native businesses (DNBs) in Asia/Pacific. The unicorn status is revered within the DNB ecosystem, but the journey to achieve this standing is not an easy on...

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