Define Customer Targets
In today’s marketplace, business leaders need to have a better understanding of how revenue is being spent. IDC’s Wallet will enhance your market analytics to focus on overall technology purchasing behaviors and priorities, telling you how much companies around the world spend on tech and helping you define your target audience.
Our Wallet services provide an analysis of the regional technology spending strategies and budgets for more than 60,000 of the world's largest companies.
Build Your TAM
IDC’s Wallet enables your organization to:
- Identify companies with the right size budget for your IT products and services
- Effectively allocate resources to markets and accounts with the highest potential return
- Provide precise strategic and tactical planning
- View account-level technology spending estimates for companies globally
- Determine which vendors have the largest share of a company’s spend
What Our Customers Are Saying
Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.
Why Use IDC’s Wallet?
- Determine top company targets
- Improve sales execution
- Understand IT buying behaviors
What Key Roles Does Wallet Help Support?
- Business Development