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  • Current: Kroger's Customer-First Strategy: Rewarding Loyal Customers With Personalized Communication to Enhance Contextual CX

 target audience: TECH BUYER  Publication date: Dec 2022 - Document type: IDC Perspective - Doc  Document number: # EUR149970522

Kroger's Customer-First Strategy: Rewarding Loyal Customers With Personalized Communication to Enhance Contextual CX

By: 

  • Ornella Urso
  • Sofia Poggi
  • Filippo Battaini
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Kroger's Customer–First Strategy — Rewarding Loyal Customers With Personalized Communication to Enhance Contextual CX

  • Situation Overview

    • Company Overview

    • Background and Program Objectives

    • Project Implementation

    • Figure: Kroger's Best Customer Communication Journey

    • Business Value

    • Lessons Learned and Future Challenges

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis