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Effective Communication Strategies for Transformation

Learn the best ways to create and manage a communications strategy that draws stakeholder support, empowers IT staff and messages goals and KPIs to the widest audience.

Free for IDC’s IT Executive Programs clients.
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Free for IDC’s IT Executive Programs clients.
Not a current customer?

Differences in IT-LOB perceptions

"IT collaborates to build business cases for new technologies"

59%  of IT Heads think and  24%  of Business Execs think

Communicating the plan

The DX Leader serves as a "communication hub" that connects the various DX initiatives around the business, rationalizes and integrates the initiatives, and helps ensure they collectively move the digital business strategy forward.

What:

This module helps CIOs and other transformation leaders develop effective communications strategies that engage support for the new digital mission.

Why:

Getting buy-in from key stakeholders on all levels, from the board to the IT team is vital to their support of changes required for a true transformation and the continued growth and success of the organization.

How:

Tailoring your message to your audience, communicating key business outcomes, ensuring your team is all pulling the same direction and empowering them to speak are vital to effective communication on the transformation project..

Communicating transformation planning and progress involves the following steps:

  • Establish a Communications Strategy
  • Get Key Stakeholders on Board
  • Embark on a Global Selling Campaign
  • Communicate Directly to Your IT Staff
  • Empower Your IT Staff to Communicate on DX
  • Communicate Progress on New Digital KPIs Widely

Differences in IT-LOB perceptions

"IT collaborates to build business cases for new technologies"

59%  of IT Heads think and  24%  of Business Execs think

Explore Other Related Modules

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  2. Data Monetization Capabilities, Governance, and Planning

  3. Developing Data-as-a-Service Offerings

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives