The Solution
The client met with IDC analysts to determine the best content to engage their prospects and customers. The client worked with the IDC infrastructure systems analysts to develop a sponsored analyst brief and social media tile.
Generate Market Awareness
This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.
The Situation
This Silicon-valley based tech company was ready to grow but needed assistance in generating market awareness and validation around their infrastructure offering while building brand trust within their market.
“Having IDC branded marketing content instantly provides validation and trust in our products.”
The Results
IDC branded marketing content to support lead generation, driving business, and accelerating growth
Instant credibility by leveraging dual branded third-party content
Increased awareness by using the IDC third-party social media tile