Syndio, an innovative Workplace Equity Analytics Platform in the HR tech space, partnered with IDC to increase growth. One of their goals was to raise awareness and increase organic website traffic and measurable ROI.
The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.
The client worked with one of IDC’s analysts specializing in Human Capital Management and the Future of Work to create a compelling paper. The asset explored a current issue and gave deep insights into a topic that deeply resonated with the target audience.
An integrated campaign with measurable ROI
A significant number of page views
Significant pipeline