Future of Trust
Mitigate risk, create value
and engender trust with customers
With digital trust emerging as a paramount concern for organizations and consumers, business leaders and technology suppliers must expand their understanding of trust and its importance to success in the new digital economy. Customers want to know that the companies they do business with are authentic and trustworthy. Businesses, in turn, need to demonstrate their authenticity and trustworthiness through their technology solutions.
Inside the Future of Trust
IDC has identified the elements of trust that transform the conversation from what a company "must" do to prevent negative outcomes to what a company "should" do to build toward positive trust outcomes.
This foundational layer is a function of visibility and the likelihood and impact of some outcome occurring, which could impact confidentiality, integrity, availability, productivity, or revenue.
Security and Compliance
Regulatory and policy compliance are the "must dos" as they are requirements to do business. Protection of IT assets is a fundamental and typically compulsory requirement.
Privacy, Ethics, and Social Responsibility
Business executives rarely make decisions based simply on reducing risks or costs and are often equally concerned with maximizing return on the investment of capital, resources, and work. Organizations must factor in concerns their customers have about corporate citizenship and stewardship.