IDC's Customer Insights & Analysis team has taken data to the next level by layering in industry-specific advice. Its research-driven insights are now the cornerstone of successful and tactical planning initiatives.
Track and forecast the pillars of transformation
Size spending on IoT, AI, robotics, AR/VR, blockchain, 3D printing and more
Take a deep view of spending by tech, segment, industry, or company
Locate opportunities connected to mega trends: smart cities, DX, customer experience
Choose your track
Data Samples
Worldwide Big Data and Analytics Spending Guide
Tailor your business development to big data opportunities.
The range of analytics applications and related services needed for big data is nuanced and varied. Investment levels differ substantially by industry and company size, and the growth rate for big data investments depends heavily on geographic location. Our big data spending guide helps you dissect markets to develop go-to-market strategies and tactics. We cover more than 50 countries and regions, providing you with data by industry, company size, and big data-related technology spending areas. Our forecasts tell you where the action is, so you can allocate resources, set targets, and focus your positioning — an essential tool for any company offering big data solutions.
Top 6 Big Data Technologies Worldwide by Share of Spending, 2019
Worldwide Public Cloud Spending Guide
Improve your planning with spending forecasts for 20 tech areas in 53 countries.
As the core enabler of accelerated technological change and innovation, cloud-based delivery continues to be rapidly adopted by both IT departments and lines of business. Our spending guide breaks down SaaS, PaaS, and IaaS into key technology areas and vertical markets. It tells you where the action is and how it will develop, thus supporting benchmarking, strategy development, and long-term product planning.
Top 6 Public-Cloud-Delivered Software Areas by Worldwide Spending Share, 2019
Data Samples
Worldwide Blockchain Spending Guide
Identify the hottest use cases for blockchain to focus your outreach.
Our Blockchain Spending Guide shows you how and where blockchain is taking hold. Whether for payments and settlements, regulatory compliance, identity management, asset tracking and provenance, or other use cases across a range of industries, our spending guide identifies the growth areas that matter most. Get the data you need to prioritize your investments and go-to-market strategies.
Top 6 Blockchain Use Cases Worldwide by Share of Spending, 2019
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Tell me moreWorldwide 3D Printing Spending Guide
Pinpoint the opportunities for expanding your 3D printing market share.
Our 3D Printing Spending Guide provides essential information for strategic and tactical planning. Comprehensive market data shows you the fastest growing regions globally, while industry data reveals which verticals are investing the most into 3D printing technology. And our use cases tell you how enterprises are using 3D printers and thus how to position them.
Whether focused on prototyping and after-market parts, medical devices and dental objects, or a smaller niche area, our 3D Printing Spending Guide shows you what's happening, enabling you to alert partners to current and future revenue opportunities. It gives you forecasts, helping you to plan R&D and product development and create marketing strategies. The data it contains also provides solid support for thought leadership and helps orient the situational radars of sales and marketing.
Top 5 3D Printing Use Cases Worldwide by Share of Spending, 2019
Worldwide AR/VR Spending Guide
Discover the top AR/VR industry trends to improve your go-to-market strategy.
Our comprehensive AR/VR spending guide tells you where current spending is focused and where future spending will be. Whether you are looking for a starting point into a new market or you wish to expand in your current market, our guide helps you plan your journey and develop a strategy that aligns with market dynamics.
It reveals which niche areas and market pockets are going to develop over the next five years. With it, you can locate opportunities, prioritize markets, and name use cases to better tailor your message and sales tactics.
Top 6 AR/VR Use Cases Worldwide by Share of Spending, 2019
Worldwide Robotics and Drones Spending Guide
Real-world uses cases tell you in which industries companies are investing into robots and drones.
Robotic systems and drones are core elements in the current era of transformation, impacting how we work, communicate, and live. Organizations in industries as diverse as healthcare, resource extraction, retail, and logistics are upping their investments and creating opportunities for robotics developers and IT suppliers alike. In addition to details on key technology areas, our spending guide provides the industry uses cases essential for product development and sales planning.
Top 6 Robotics/Drone Use Cases by Worldwide Spending Share, 2019
Worldwide Artificial Intelligence Spending Guide
Embrace new AI opportunities and learn about next-generation use cases.
With artificial intelligence firmly in the spotlight, identifying where investments are and will be is crucial for tapping this rapidly growing market. Our spending guide provides insight into spending patterns across different regions and industries. It gives a broad technology perspective on trends related to cognitive platforms and applications, covering server, storage, and IT and business services use cases.
The inclusion of use cases enables you to read how AI is being deployed to change business models, automate processes, and enhance the customer experience. Identifying top and emerging use cases helps you stay one step ahead of your competitors.
Top 5 Artificial Intelligence Use Cases Worldwide by Share of Spending, 2019
Worldwide IoT Spending Guide
Identify the hottest IoT use cases to create a winning strategy.
With worldwide IoT spending expected to surpass the $1 trillion mark in 2022, adopters are set to finally move beyond initial proofs of concept toward broader and more forward-looking implementations. Moreover, data generated by connected devices will increasingly be used to improve efficiency, gain insights into business processes, and make real-time decisions. Nevertheless, IoT maturity will continue to vary considerably by industry and region.
Our spending guide helps you to parse the market. It analyzes investments across more than 80 use cases in 20 industries and more than 50 countries. With our data, you can benchmark spending, determine how fast your sales should be growing, and align your positioning with how IoT is used. You can better plan your portfolio by identifying niche areas poised for rapid growth. And you can showcase your expertise to prospects and clients.
Top 6 IoT Use Cases Worldwide by Share of Spending, 2019
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Tell me moreWorldwide Security Spending Guide
Use the latest security market trends to redefine your sales strategies.
Our spending guide represents a data-driven tool for analyzing the main dynamics of the ICT security market. Its broad view enables you to spot essential trends and major disruptions. Its detailed technology and industry breakouts for nearly 50 countries and regions help you identify potentially counterintuitive phenomena and unexpected business opportunities in an extremely varied market.
Study in Contrast: Worldwide Security Spending by Technology and Select Industry, 2019
Data Samples
Worldwide IT Wallet
Learn the IT strategies and budgets of the world’s largest buyers.
With enterprise IT budgets growing slower than sales targets among suppliers, salespeople need intimate information on their buyers. Our IT Wallet has plenty. It analyzes the regional IT spending strategies and budgets of more than 2,700 of the world’s largest companies, outlining their product mixes and buying behavior. It provides essential information for precise marketing and smart sales.
Top 10 IT Spenders Worldwide, 2019 (US$B)
US IT Wallet
Use the IT budgets of the countrys largest buyers in smart sales strategies.
With enterprise IT budgets growing slower than sales targets among suppliers, salespeople need intimate information on their buyers. Our IT Wallet has plenty. It analyzes the regional IT spending strategies and budgets of more than 4,000 of the largest companies in the United States, outlining their product mixes and buying behavior. It provides essential information for precise marketing and smart sales.
Companies in the U.S. IT Wallet account for 40% of all 2019 U.S. enterprise IT spending
Worldwide Black Book
Align your IT sales strategy and tactics with the latest market trends.
For decades, our Black Book, covering nearly 90 countries and regions, has been the essential tool for IT suppliers that need to analyze markets around the globe. Its nuts-and-bolts data defines the structure of the ICT market and where it is headed, providing the vital context for setting targets, allocating resources, determining the viability of a merger or acquisition, or developing go-to-market activities. It remains one of IDC's most popular products.
Worldwide Infrastructure Spending Forecast Share by Segment
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Tell me moreWorldwide Black Book - 3rd platform Edition
Quantify the revenue shift from traditional IT to new technology categories.
For decades, our Black Book, covering nearly 90 countries and regions, has been the essential tool for IT suppliers that need to analyze markets around the globe. Its nuts-and-bolts data defines the structure of the ICT market and where it is headed, providing the vital context for setting targets, allocating resources, determining the viability of a merger or acquisition, or developing go-to-market activities. It remains one of IDC's most popular products.
Forecast Worldwide Shift in Technology Spending from 2017 to 2022
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Tell me moreWorldwide Black Book - Service Provider Edition
Identify opportunities to expand your technology service business.
ICT service providers are ramping up investments as they draw customers away from traditional IT suppliers, especially in areas such as cloud, colocation, digital transformation (DX), and telecommunications.
Our service provider data is essential for IT suppliers seeking reference points for tech investments and deciding how to position products and services and to whom. It delineates spending among service providers and all end-user enterprises by geography, technology, and segment, helping you target prospects and set expectations.
Worldwide Spending Service Provider Share by Customer Type
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Tell me moreWorldwide Industry and Business Size Spending Guide
Identify new technology horizons and sharpen your IT strategy.
With industry and company size data for 53 countries and more than 100 technologies, this spending guide tells you where the action is. Its detailed view helps you extract meaningful information about market sizes in everything from niche software markets to broad hardware and service areas. Its 3 million+ data points and its forecasts give you essential information for planning products and services, developing partnership strategies, and setting sales goals.
Worldwide ICT Spending by Vertical and Select Region, 2018–2022
Worldwide Line-of-Business Spending Guide
Discover who makes IT decisions to improve your outreach.
IT decision-making authority has been shifting for years. COOs, CMOs, division heads, engineering leads, and HR directors are all far more IT savvy than they used to be. They have a far better understanding than IT departments of their own operational and outreach needs and the solution types that can make them more effective. And they often have budgets to help pay for solutions.
Our line-of-business spending guide enables you to extract valuable information about the business personnel making IT decisions. By quantifying the purchasing power of non-IT departments and identifying who drives IT acquisitions, it helps you better position your products and services to key influencers.
EMEA ICT Spending by Funding Source and Sub-Region, 2018–2022
Worldwide SMB Spending Guide
Align your portfolio with the hottest SMB spending areas.
Size matters a great deal when it comes to buying IT. With fewer people and a more dedicated focus, many small and some medium-sized businesses employ only IT generalists, depending heavily on suppliers to help them address key challenges. Our SMB spending guide tells you where the spending is by company size, country, and technology area. And its forecasts give you essential information for planning products and services, developing partnership strategies, and setting sales goals.
Worldwide SMB Spending by End-User Segment, 2018
US Education IT Spending Guide
Current and projected IT spending in K-12, higher education, and other education.
This global five-year outlook on spending by educational institutions provides IT vendors with the key information needed to develop effective market strategies. IDC Government Insights: United States Semiannual Education IT Spending Guide offers segmented education market coverage and analyses to provide a perspective on IT spending within several education sectors. Education is a unique market with distinctive spending patterns, and the data collected for this detailed forecast comes from surveys and in-depth conversations with multiple vendors and education end users. IDC Government Insights: United States Semiannual Education IT Spending Guide is designed to help IT vendors identify multiple education IT budgeting opportunities and understand how these buyers plan to target IT spending across the various education segments, states, and functions. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and education segments by viewing data trends, relationships, and making data comparisons.
Top 4 Education Use Cases in the U.S. by Spending Share, 2019
US Federal Government IT Spending Guide
Federal government technology spending plans and potential IT opportunities.
This research service also provides IT vendors with deep domain analysis of U.S. government spending including specific market sizing, forecasts, and segmentation such as views by agency and DoD service. Analysts are also available to provide individualized advice to subscribers to assist them in making better-informed decisions on their go-to-market strategies and competitive positioning. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and federal government segments by viewing data trends and relationships and making data comparisons.
Top 5 U.S. Federal Civilian Agencies by IT Spending, 2019
US State and Local Government IT Spending Guide
The spending and technology preferences of state and local governments.
The IDC Government Insights: United States Semiannual State and Local Government IT Spending Guide provides IT vendors with deep-domain analysis of state and local government market sizing, forecasts, and segmentations. Analysts are also available to provide individualized advice for technology providers that service this market to help them make better-informed decisions on their go-to-market strategies. The IDC Government Insights: United States Semiannual State and Local Government IT Spending Guide is designed to help IT vendors identify multiple government IT budgeting opportunities and understand how these buyers plan to target IT spending across state and local governments. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and state and local government segments by viewing data trends, relationships, and making data comparisons.
Top 4 U.S. State and Local Government Functions by Total Share of IT Spending
Worldwide Banking IT Spending Guide
Current and projected IT spending in banking.
This global five-year outlook on spending by banks provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Financial Insights analysts and ongoing primary research in the banking industry. The IDC Financial Insights: Worldwide Semiannual Banking IT Spending Guide is developed and updated through IDC Financial Insights' ongoing primary and secondary research, along with direct communication with industry experts, banking executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and banking segments by viewing data trends, relationships, and making data comparisons.
Top 6 Functional Processes in Banking by Worldwide IT Spending Share, 2019
Worldwide Capital Markets IT Spending Guide
Current projected IT spending in the capital markets sector.
This global five-year outlook on spending by capital markets companies provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Financial Insights analysts and ongoing primary research in the capital markets industry. IDC Financial Insights: Worldwide Semiannual Capital Markets IT Spending Guide is developed and updated through IDC Financial Insights' ongoing primary and secondary research, along with direct communication with industry experts, capital markets executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and capital markets segments by viewing data trends, relationships, and making data comparisons.
Top 6 Functional Processes in Capital Markets by Worldwide IT Spending Share, 2019
Worldwide Financial Services Risk Technology Spending Guide
Distilled primary and secondary research on IT in financial services.
The IDC Financial Insights: Worldwide Semiannual Financial Services Risk Technology IT Spending Guide is the benchmark for consistent, detailed market data and forecasts for risk in financial services. The worldwide view and segmented perspective on risk IT spending by financial institutions presented in the IDC Financial Insights: Worldwide Semiannual Financial Services Risk Technology IT Spending Guide help IT suppliers in the financial services industry identify market opportunities in risk and execute an effective strategy. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and financial services segments by viewing data trends and relationships and making data comparisons.
Worldwide IT Spending Share for Financial Risk Services by Industry, 2019
Worldwide Healthcare IT Spending Guide
Current and projected IT spending in healthcare.
This global five-year outlook on spending by healthcare organizations provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Health Insights analysts and ongoing primary research in the healthcare industry. The Worldwide Semiannual Healthcare IT Spending Guide is developed and updated through IDC Health Insights' ongoing primary and secondary research, along with direct communication with industry experts, healthcare executives, and vendors. The Worldwide Semiannual Healthcare IT Spending Guide is the benchmark for consistent, detailed market data on the healthcare industry. This guide is ideally suited to support the needs of healthcare IT users, including CIOs; leaders in product development, strategic planning, and mergers and acquisitions; and investment bankers with an interest in the healthcare IT market. The guide is also utilized by IT suppliers including systems integrators, specialized IT product vendors, and global, horizontal IT vendors.
Top 6 ICT Spending Areas in Healthcare by Worldwide Spending Share, 2019
Worldwide Insurance IT Spending Guide
Current and projected IT spending in the insurance industry.
This global five-year outlook on spending by insurance companies provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Financial Insights' analysts and ongoing primary research in the insurance industry. The IDC Financial Insights: Worldwide Semiannual Insurance IT Spending Guide is developed and updated through IDC Financial Insights' ongoing primary and secondary research, along with direct communication with industry experts, insurance executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and insurance segments by viewing data trends and relationships and making data comparisons.
Worldwide IT Spending Share in Insurance, 2019
Worldwide Manufacturing IT Spending Guide
Current and projected IT spending in manufacturing.
This global five-year outlook on spending by manufacturing companies provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Manufacturing Insights analysts and ongoing primary research in the industry. IDC Manufacturing Insights: Worldwide Semiannual Manufacturing IT Spending Guide is developed and updated through IDC Manufacturing Insights' ongoing primary and secondary research, along with direct communication with industry experts, manufacturing company staff, and vendors. IDC Manufacturing Insights: Worldwide Semiannual Manufacturing IT Spending Guide is the benchmark for consistent, detailed market data on the manufacturing sector. IDC Manufacturing Insights: Worldwide Semiannual Manufacturing IT Spending Guide is ideally suited to address the needs of IT organizations looking to benchmark spending against industry averages by technology category and/or by regions.
Top 6 ICT Areas in Manufacturing by Worldwide Spending Share, 2019
Worldwide Oil and Gas Industry IT Spending Guide
Current and projected IT spending in the oil and gas sector.
This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Energy Insights analysts and ongoing primary research in the oil and gas industry. The IDC Energy Insights: Worldwide Semiannual Oil and Gas Industry IT Spending Guide is ideally suited to serve the needs of horizontal IT and niche oil and gas vendors by providing them with key information needed to develop effective market strategies. The guide is also useful to oil and gas IT executives by enabling them to compare their spending with that of their industry peers.
Top 5 IT Areas in Oil & Gas by Worldwide IT Spending Share, 2019
Worldwide Product Life-Cycle Management IT Spending Guide
Current and projected PLM software spending in manufacturing.
This global five-year outlook on spending by manufacturing companies provides IT vendors with a five-year outlook and key information needed to develop market strategies. This service offers a profile of the IT growth opportunity across four geographic regions and major discrete and process manufacturing subindustries. IDC Manufacturing Insights: Worldwide Semiannual Manufacturing Product Life-Cycle Management IT Spending Guide is developed and updated through IDC Manufacturing Insights' ongoing research, along with direct communication with industry experts, manufacturing company staff, and vendors, and is the benchmark for consistent detailed market data on PLM in the manufacturing sector. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and manufacturing segments by viewing data trends, relationships, and making data comparisons.
Worldwide Manufacturing Product Life-Cycle Management IT Spending by Region, 2019
Worldwide Retail Industry IT Spending Guide
Current and projected IT spending in retail.
This global five-year outlook on spending by retail companies provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Retail Insights analysts and ongoing primary research in the retail industry. The IDC Retail Insights: Worldwide Semiannual Retail Industry IT Spending Guide is developed and updated through IDC Retail Insights' ongoing primary and secondary research, along with direct communication with industry experts, retail executives, and vendors. Via this service, IDC Retail Insights offers the benchmark for consistent, detailed market data on the retail industry. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and retail segments by viewing data trends and relationships and making data comparisons.
Top 5 Technology Areas in Retail by Worldwide IT Spending Share, 2019
Worldwide Retail Industry IT Spending Guide
Current and projected spending on supply-chain solutions in manufacturing.
This global five-year outlook on spending by manufacturing companies provides IT vendors with key information needed to develop effective market and product strategies. IDC Manufacturing Insights: Worldwide Semiannual Manufacturing Supply Chain IT Spending Guide is ideally suited to address the needs of IT organizations looking to benchmark spending against industry and geographic averages. Technology providers will find this service valuable in gaining insight into the industry segments and geographies that represent the best opportunity for their products and services. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and manufacturing segments by viewing data trends, relationships, and making data comparisons.
Top 3 IT Areas for Manufacturing Supply Chain by Worldwide Spending Share, 2019
Worldwide Utility IT Spending Guide
Current and projected IT spending among utilities.
This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Energy Insights analysts and ongoing primary research in the utilities industry. The IDC Energy Insights: Worldwide Semiannual Utility Industry IT Spending Guide is ideally suited to serve the needs of horizontal IT and niche utility vendors by providing them with key information needed to develop effective market strategies. The guide is also useful to utility IT executives by enabling them to compare their spending with that of their industry peers.
Top 3 Software Areas in the Utility Industry by Worldwide IT Spending Share, 2019
Data Samples
Smart Cities Spending Guide
Structure your value proposition to match Smart City priorities.
Our Smart City data has been specifically designed to help technology vendors, industry consortiums, and local authorities stay abreast of major developments. It provides critical data about use cases, strategic priorities, and the technology needed to make things happen. Spending assessments by city help planners determine whether their investment levels are in the right ballpark. And the forecasts help IT suppliers set growth targets, target specific spending areas, and set Smart City-related goals by city and region.
Top 6 Smart City Use Cases by Worldwide Spending Share, 2019
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Tell me moreDigital Transformation Spending Guide
Identify the top strategic digital priorities in 19 different industries.
With scores of use cases based on 3rd Platform technologies and innovation accelerators, using our DX spending guide is like collaborating with a market-savvy consultant. It gives IT suppliers essential information for positioning today’s products and services and developing new positioning strategies for tomorrow's hot markets. It highlights where industries are investing and what that says about their business priorities and the challenges they face. And it equips them with information essential for guiding their clients. It is the 'big picture' that decision makers need to take action.
Top 5 DX Strategic Priorities Worldwide by Share of Spending, 2019
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Tell me moreDigital Economy Spending Guide
Get answers to the big questions about digital's impact on industries and regions.
Digitalization may be upending business models and disrupting how economic value is created, but the effects are not geographically homogenous. Retailers in the U.S. are far more digitally aggressive than insurance companies in Central Europe. Yet both must change, and eventually will change, creating new business models and solutions that they may even license to their competitors.
Our digital economy spending guide gives you the big picture by region and industry. It provides you with clear information on levels of development and with the context to determine how aggressive any given enterprise should be with its digital strategies and projects. It can also help enterprises identify new business opportunities, offering context for decisions on which solutions, content, and/or technology-based services to promote.
Digital's Forecasted Contribution to Worldwide GDP (US$B)
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Tell me moreWorldwide Connected Consumer Spending Guide
Consumers are hungry for intelligent connectivity — and we tell you what's hot!
Personal “digital transformation” has been forcing enterprises to make bold bets on data-driven products and services focused on consumers. Connected consumers are forecast to spend $1.4 trillion in 2022 on everything from media, video chatting, and fitness tracking to home automation, financial management, and photo and video editing.
Our spending guide tells you where the opportunities are. With 17 technology areas and 16 use cases, it helps you focus planning, identify hot services, and analyze potential acquisition targets. It is a crucial tool for any organization looking to increase revenue in the consumer space.
Top 5 Connected Consumer Use Case Details Worldwide by Share of Spending for Emerging Technologies, 2019
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Tell me moreWorldwide Semiannual Customer Experience Spending Guide
Grow your market share value in the customer experience technology market
Leverage spending data on 9 regions, 15 use cases, and over 18 industries to understand the opportunities available to grow visibility for your product or service in the customer experience market.
