IDC's Customer Insights & Analysis team has taken data to the next level by layering in industry-specific advice. Its research-driven insights are now the cornerstone of successful and tactical planning initiatives.
Track and forecast the pillars of transformation
Size spending on IoT, AI, robotics, AR/VR, blockchain, 3D printing and more
Take a deep view of spending by tech, segment, industry, or company
Locate opportunities connected to mega trends: edge, smart cities, digital transformation, etc.
Choose your track
Data Samples
Worldwide Big Data and Analytics Spending Guide
Tailor your business development to big data opportunities.
The range of analytics applications and related services needed for big data is nuanced and varied. Investment levels differ substantially by industry and company size, and the growth rate for big data investments depends heavily on geographic location. Our big data spending guide helps you dissect markets to develop go-to-market strategies and tactics. We cover more than 50 countries and regions, providing you with data by industry, company size, and big data-related technology spending areas. Our forecasts tell you where the action is, so you can allocate resources, set targets, and focus your positioning — an essential tool for any company offering big data solutions.
Top 6 Big Data Technologies Worldwide by Share of Spending, 2019
Worldwide Public Cloud Spending Guide
Improve your planning with spending forecasts for 20 tech areas in 53 countries.
As the core enabler of accelerated technological change and innovation, cloud-based delivery continues to be rapidly adopted by both IT departments and lines of business. Our spending guide breaks down SaaS, PaaS, and IaaS into key technology areas and vertical markets. It tells you where the action is and how it will develop, thus supporting benchmarking, strategy development, and long-term product planning.
Worldwide Forecast for Share of Cloud Spending by Category 2021
Data Samples
Worldwide Blockchain Spending Guide
Identify the hottest use cases for blockchain to focus your outreach.
Our Blockchain Spending Guide shows you how and where blockchain is taking hold. Whether for payments and settlements, regulatory compliance, identity management, asset tracking and provenance, or other use cases across a range of industries, our spending guide identifies the growth areas that matter most. Get the data you need to prioritize your investments and go-to-market strategies.
Top 6 Blockchain Use Cases Worldwide by Share of Spending, 2019
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Tell me moreWorldwide AR/VR Spending Guide
Discover the top AR/VR industry trends to improve your go-to-market strategy.
Our comprehensive AR/VR spending guide tells you where current spending is focused and where future spending will be. Whether you are looking for a starting point into a new market or you wish to expand in your current market, our guide helps you plan your journey and develop a strategy that aligns with market dynamics.
It reveals which niche areas and market pockets are going to develop over the next five years. With it, you can locate opportunities, prioritize markets, and name use cases to better tailor your message and sales tactics.
Top 6 AR/VR Use Cases Worldwide by Share of Spending, 2019
Worldwide Robotics and Drones Spending Guide
Real-world uses cases tell you in which industries companies are investing into robots and drones.
Robotic systems and drones are core elements in the current era of transformation, impacting how we work, communicate, and live. Organizations in industries as diverse as healthcare, resource extraction, retail, and logistics are upping their investments and creating opportunities for robotics developers and IT suppliers alike. In addition to details on key technology areas, our spending guide provides the industry uses cases essential for product development and sales planning.
Top 6 Robotics/Drone Use Cases by Worldwide Spending Share, 2019
Worldwide Artificial Intelligence Spending Guide
Embrace new AI opportunities and learn about next-generation use cases.
With artificial intelligence firmly in the spotlight, identifying where investments are and will be is crucial for tapping this rapidly growing market. Our spending guide provides insight into spending patterns across different regions and industries. It gives a broad technology perspective on trends related to cognitive platforms and applications, covering server, storage, and IT and business services use cases.
The inclusion of use cases enables you to read how AI is being deployed to change business models, automate processes, and enhance the customer experience. Identifying top and emerging use cases helps you stay one step ahead of your competitors.
Worldwide Top 5 Artificial Intelligence Use Cases in Terms of 5 Year CAGR
Worldwide IoT Spending Guide
Identify the hottest IoT use cases to create a winning strategy.
With worldwide IoT spending expected to surpass the $1 trillion mark in 2022, adopters are set to finally move beyond initial proofs of concept toward broader and more forward-looking implementations. Moreover, data generated by connected devices will increasingly be used to improve efficiency, gain insights into business processes, and make real-time decisions. Nevertheless, IoT maturity will continue to vary considerably by industry and region.
Our spending guide helps you to parse the market. It analyzes investments across more than 80 use cases in 20 industries and more than 50 countries. With our data, you can benchmark spending, determine how fast your sales should be growing, and align your positioning with how IoT is used. You can better plan your portfolio by identifying niche areas poised for rapid growth. And you can showcase your expertise to prospects and clients.
Top 6 IoT Use Cases Worldwide by Share of Spending, 2019
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Tell me moreWorldwide Security Spending Guide
Use the latest security market trends to redefine your sales strategies.
Our spending guide represents a data-driven tool for analyzing the main dynamics of the ICT security market. Its broad view enables you to spot essential trends and major disruptions. Its detailed technology and industry breakouts for nearly 50 countries and regions help you identify potentially counterintuitive phenomena and unexpected business opportunities in an extremely varied market.
Study in Contrast: Worldwide Security Spending by Technology and Select Industry, 2019
Data Samples
Worldwide Wallet
Learn the buying strategies and budgets of the world’s largest technology buyers.
With enterprise tech budgets growing slower than sales targets among suppliers, salespeople need intimate information on their buyers. The Worldwide Wallet has plenty. It analyzes the tech spending for more than 50,000 of the world's largest companies, outlining their product mixes and buying behavior. The Wallet helps clients understand the specific technology-buying behavior and strategies of their customers and partners, enabling more targeted sales and marketing plans for named accounts.
Top 10 IT Spenders Worldwide, 2020 (US$B)
Worldwide Black Book
Align your IT sales strategy and tactics with the latest market trends.
For decades, our Black Book, covering nearly 90 countries and regions, has been the essential tool for IT suppliers that need to analyze markets around the globe. Its nuts-and-bolts data defines the structure of the ICT market and where it is headed, providing the vital context for setting targets, allocating resources, determining the viability of a merger or acquisition, or developing go-to-market activities. It remains one of IDC's most popular products.
Worldwide Infrastructure Spending Forecast Share by Segment
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Tell me moreWorldwide Black Book - 3rd platform Edition
Quantify the revenue shift from traditional IT to new technology categories.
For decades, our Black Book, covering nearly 90 countries and regions, has been the essential tool for IT suppliers that need to analyze markets around the globe. Its nuts-and-bolts data defines the structure of the ICT market and where it is headed, providing the vital context for setting targets, allocating resources, determining the viability of a merger or acquisition, or developing go-to-market activities. It remains one of IDC's most popular products.
Forecast Worldwide Shift in Technology Spending from 2017 to 2022
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Tell me moreWorldwide Black Book - Service Provider Edition
Identify opportunities to expand your technology service business.
ICT service providers are ramping up investments as they draw customers away from traditional IT suppliers, especially in areas such as cloud, colocation, digital transformation (DX), and telecommunications.
Our service provider data is essential for IT suppliers seeking reference points for tech investments and deciding how to position products and services and to whom. It delineates spending among service providers and all end-user enterprises by geography, technology, and segment, helping you target prospects and set expectations.
Worldwide Share of Service Provider Spend by Customer Category, 2021
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Tell me moreWorldwide Industry and Business Size Spending Guide
Identify new technology horizons and sharpen your IT strategy.
With industry and company size data for 53 countries and more than 100 technologies, this spending guide tells you where the action is. Its detailed view helps you extract meaningful information about market sizes in everything from niche software markets to broad hardware and service areas. Its 3 million+ data points and its forecasts give you essential information for planning products and services, developing partnership strategies, and setting sales goals.
Worldwide ICT Spending by Vertical and Select Region, 2018–2022
Worldwide Line-of-Business Spending Guide
Discover who makes IT decisions to improve your outreach.
IT decision-making authority has been shifting for years. COOs, CMOs, division heads, engineering leads, and HR directors are all far more IT savvy than they used to be. They have a far better understanding than IT departments of their own operational and outreach needs and the solution types that can make them more effective. And they often have budgets to help pay for solutions.
Our line-of-business spending guide enables you to extract valuable information about the business personnel making IT decisions. By quantifying the purchasing power of non-IT departments and identifying who drives IT acquisitions, it helps you better position your products and services to key influencers.
EMEA ICT Spending by Funding Source and Sub-Region, 2018–2022
Worldwide SMB Spending Guide
Align your portfolio with the hottest SMB spending areas.
Size matters a great deal when it comes to buying IT. With fewer people and a more dedicated focus, many small and some medium-sized businesses employ only IT generalists, depending heavily on suppliers to help them address key challenges. Our SMB spending guide tells you where the spending is by company size, country, and technology area. And its forecasts give you essential information for planning products and services, developing partnership strategies, and setting sales goals.
Worldwide SMB Spending by End-User Segment, 2018
Government IT Spending Guides
Current and projected US Federal and US State and Local IT spending and WW 3rd platform spending in Government
This global five-year outlook on spending by Government industry, subindustry, and function provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Government Insights analysts and ongoing primary research in the government industry. The IDC US Federal Government IT Spending Guide, IDC US State and Local Government IT Spending Guide, and IDC Worldwide 3rd Platform IT Spending Guide: Government are developed and updated through IDC Government Insights' ongoing primary and secondary research, along with direct communication with industry experts, government executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and government segments by viewing data trends, relationships, and making data comparisons.
US Federal Government IT Spending Guide, 2021
Banking IT Spending Guides
Current and projected WW IT and 3rd platform spending in Banking
This global five-year outlook on spending by Banking industry and line of business provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Financial Insights analysts and ongoing primary research in the banking industry. The IDC Worldwide Banking IT Spending Guide and IDC Worldwide 3rd Platform IT Spending Guide: Banking are developed and updated through IDC Financial Insights' ongoing primary and secondary research, along with direct communication with industry experts, banking executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and banking segments by viewing data trends, relationships, and making data comparisons.
WW Banking IT Spending Guide, 2021
Capital Markets/Securities and Investment Services IT Spending Guides
Current and projected WW IT and 3rd platform spending in Capital Markets and Investment Services
This global five-year outlook on spending by Capital Markets/Securities and Investment Services industry and subindustry provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Financial Insights analysts and ongoing primary research in the capital markets industry. The IDC Worldwide Capital Markets IT Spending Guide and IDC Worldwide 3rd Platform IT Spending Guide: Securities and Investment Services are developed and updated through IDC Financial Insights' ongoing primary and secondary research, along with direct communication with industry experts, capital markets executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and capital markets segments by viewing data trends, relationships, and making data comparisons.
WW Capital Markets IT Spending Guide, 2021
Healthcare IT Spending Guide
Current and projected 3rd platform spending in Healthcare
This global five-year outlook on spending by Healthcare industries and subindustries provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Health Insights analysts and ongoing primary research in the healthcare industry. The IDC Worldwide 3rd Platform IT Spending Guide: Healthcare is developed and updated through IDC Health Insights' ongoing primary and secondary research, along with direct communication with industry experts, healthcare executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about transformational technology markets and healthcare segments by viewing data trends, relationships, and making data comparisons.
WW 3rd Platform Spending Guide: Healthcare, 2021
Insurance IT Spending Guides
Current and projected WW IT and 3rd platform spending in Insurance
This global five-year outlook on spending by Insurance industry and subindustry provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Financial Insights' analysts and ongoing primary research in the insurance industry. The IDC Worldwide Insurance IT Spending Guide and IDC Worldwide 3rd Platform IT Spending Guide: Insurance are developed and updated through IDC Financial Insights' ongoing primary and secondary research, along with direct communication with industry experts, insurance executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and insurance segments by viewing data trends and relationships and making data comparisons.
WW Insurance IT Spending Guide, 2021
Manufacturing IT Spending Guide
Current and projected 3rd platform spending in Manufacturing
This global five-year outlook on spending by Manufacturing industries and subindustries provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Manufacturing Insights analysts and ongoing primary research in the industry. The IDC Worldwide 3rd Platform IT Spending Guide: Manufacturing is developed and updated through IDC Manufacturing Insights' ongoing primary and secondary research, along with direct communication with industry experts, manufacturing company staff, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about transformational technology markets and manufacturing segments by viewing data trends, relationships, and making data comparisons.
WW 3rd Platform Spending Guide: Manufacturing, 2021
Oil and Gas IT Spending Guide
Current and projected 3rd platform spending in Oil & Gas
This global five-year outlook on spending by Oil and Gas industry and line of business provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Energy Insights analysts and ongoing primary research in the industry. The IDC Worldwide 3rd Platform IT Spending Guide: Oil and Gas is developed and updated through IDC Energy Insights' ongoing primary and secondary research, along with direct communication with industry experts, oil and gas company staff, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about transformational technology markets and oil and gas segments by viewing data trends, relationships, and making data comparisons.
WW 3rd Platform Spending Guide: Oil and Gas, 2021
Retail IT Spending Guides
Current and projected WW IT and 3rd platform spending in Retail
This global five-year outlook on spending by Retail industry and subindustry provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Retail Insights analysts and ongoing primary research in the retail industry. The IDC Worldwide Retail IT Spending Guide and IDC Worldwide 3rd Platform IT Spending Guide: Retail are developed and updated through IDC Retail Insights' ongoing primary and secondary research, along with direct communication with industry experts, retail executives, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about various technology markets and retail segments by viewing data trends, relationships, and making data comparisons.
WW Retail IT Spending Guide, 2021
Utilities IT Spending Guide
Current and projected 3rd platform spending in Utilities
This global five-year outlook on spending by Utilities industry and subindustry provides IT vendors with key information needed to develop effective market strategies. This service combines IDC's extensive technology forecasts with deep industry knowledge provided by IDC Energy Insights analysts and ongoing primary research in the industry. The IDC Worldwide 3rd Platform IT Spending Guide: Utilities is developed and updated through IDC Energy Insights' ongoing primary and secondary research, along with direct communication with industry experts, utilities company staff, and vendors. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about transformational technology markets and utilities segments by viewing data trends, relationships, and making data comparisons.
WW 3rd Platform Spending Guide: Utilities, 2021
Data Samples
Smart Cities Spending Guide
Structure your value proposition to match Smart City priorities.
Our Smart City data has been specifically designed to help technology vendors, industry consortiums, and local authorities stay abreast of major developments. It provides critical data about use cases, strategic priorities, and the technology needed to make things happen. Spending assessments by city help planners determine whether their investment levels are in the right ballpark. And the forecasts help IT suppliers set growth targets, target specific spending areas, and set Smart City-related goals by city and region.
Top 6 Smart City Use Cases by Worldwide Spending Share, 2019
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Tell me moreDigital Transformation Spending Guide
Identify the top strategic digital priorities in 19 different industries.
With scores of use cases based on 3rd Platform technologies and innovation accelerators, using our DX spending guide is like collaborating with a market-savvy consultant. It gives IT suppliers essential information for positioning today’s products and services and developing new positioning strategies for tomorrow's hot markets. It highlights where industries are investing and what that says about their business priorities and the challenges they face. And it equips them with information essential for guiding their clients. It is the 'big picture' that decision makers need to take action.
Worldwide Top 5 DX Strategic Priorities in Terms of 5 Year CAGR
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Tell me moreWorldwide Edge Spending Guide
The Worldwide Edge Spending Guide examines the Edge market opportunity from a technology, industry, geography and technology domain perspective. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about the Edge technology market by viewing data trends and relationships and making data comparisons.
2020 Edge Technology Market - Global Regional Share of Spending
Channel Partner Ecosystem
Identify partner opportunities for your technology right down to the industry, geography and even city level.
The channel partner ecosystem is dynamic and evolving. Technology vendors are constantly reassessing their product offering and in turn their broader partner ecosystem. Discover the power of our channel partner ecosystem offering which allows you to:
- Identify strongest potential partners for your products
- Assess partner activity for expansion areas
- Assess potential partner strength via IDC’s unique scores and indexes
- Identify areas of saturation and possible pull-backs
- Identify competitors’ partnerships gap opportunities
- Locate opportunities for broader coverage across geographies
